Swim set builder
Sets you can read on the wall.
Opportunity score
3,764 / 10k
Niche, but buildable. Small audience, low noise.
Rank
#139
Gap
A
Demand
0
390 contestable searches a month across 19 related keywords, after removing 20 searches for named brands.
Momentum
36
Last three months ran down 17.1% against the three before, seasonality smoothed out.
Competition gap
69
14 real products rank on page one for this, ad competition 0.14.
Crowd
n/a
Only 4 rankings so far, not counted until 5.
Willingness to pay
79
Advertisers pay $5.58 a click for this search — real budget chases this problem.
What this score is based on
evidence checked 9/26/2026
- Search demand verified against Google Ads data
- 12 months of search history
- 19 related keywords clustered
- No firsthand pain signals collected yet
- 14 competitors analyzed from page-one results
- 4 crowd rankings from builders
Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.
Keyword cluster
19 keywords · 410 searches a month combined
Demand counts the whole cluster: 410 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.
| Keyword | Intent | Searches | CPC | Ad comp. |
|---|---|---|---|---|
| swim workout app | wants a tool | 110 | $4.67 | 0.07 |
| myswimpro app | wants a tool | 110 | $4.72 | 0.02 |
| best swim workout app | wants a tool | 20 | $0.44 | 0.30 |
| myswimpro cost | unclear | 20 | - | 0.00 |
| best app for swimming workouts | wants a tool | 10 | $3.61 | 0.13 |
| free swim workout app | wants a tool | 10 | $13.60 | 0.20 |
| apps for swimming workouts | wants a tool | 10 | - | 0.18 |
| couch to 5k swimming app | wants a tool | 10 | - | - |
| iwatch swimming apps | wants a tool | 10 | - | 0.00 |
| my swim pro free workouts | unclear | 10 | - | - |
| myswimpro fitbit | wants a specific brand | 10 | - | - |
| myswimpro free | unclear | 10 | - | 0.00 |
| myswimpro price | unclear | 10 | - | 0.05 |
| myswimpro workouts | unclear | 10 | - | 0.00 |
| pool workout app | wants a tool | 10 | - | 0.05 |
| speedo fit workouts | unclear | 10 | - | 0.33 |
| swim workout generator app | wants a tool | 10 | $7.60 | 0.29 |
| trainingpeaks swim workouts | unclear | 10 | - | 0.00 |
| trainingpeaks swim workouts to garmin | wants a specific brand | 10 | - | 0.00 |
CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.
Who has the problem
Swimmers search for apps to generate or provide workouts but existing tools like 'myswimpro app' (110/mo) or 'trainingpeaks swim workouts' (10/mo) may not optimize for readability in the pool. The current process forces them to frequently interrupt their swim or misremember sets due to poorly formatted or inaccessible workout displays.
- Who experiences it
- A swimmer looking for a swim workout app.
- When it happens
- When trying to find specific workouts using a general swim workout app in a pool environment.
- How often
- Whenever they plan to swim, especially when searching for 'swim workout app' (110/mo) or 'best swim workout app' (20/mo).
- What they do today
- Using generic 'swim workout app' (110/mo) or 'pool workout app' (10/mo) solutions that don't specifically cater to displaying workouts readably during swimming, potentially leading to reliance on memory or stopping repeatedly.
Read off 19 search phrases, 9/27/2026.
Why now
Demand is cooling; build only if you have an angle the incumbents lack.
Demand is steady year over year
69 a month twelve months ago → 69 now for "swim workout app".
Cooling 17% over the last quarter
Last three months of searches against the three before them.
Peaks in December
Demand swings 201% across the year, so ship roughly two months before December.
Advertisers pay $5.58 a click here
Buying this intent instead of ranking for it would run roughly $686 a month — money is already chasing these searches.
8 real products on page one
Alongside 6 articles and reference pages, which is room a focused tool can take.
Search data
verified · dataforseo:us · refreshed 9/26/2026
- Lead keyword
- swim workout app
- Cluster volume
- 410 / mo
- across 19 related keywords; lead phrase is 110 / mo
- CPC
- $5.58
- what an advertiser pays for one click here
- Ad competition
- 0.14
- 0-1 scale: barely any advertisers bidding
Opportunity score 3,764 = 40% contestable search demand (390 a month across 19 keywords, after removing 20 brand searches) + 25% how open the competition still is (14 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($5.58 a click) + 10% crowd rankings (Elo 1482, 4 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.
Monthly searches for "swim workout app"
4 votes · demand from dataforseo:us, updated 9/26/2026
Peak 208 · latest 69 · low 69 searches a month
Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.
This chart tracks the single lead phrase. The demand score uses the whole cluster of 19 related phrases (410 searches a month), listed below.
Revenue potential
estimate, not a promise
Priced and converted as a prosumer subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.
MRR by month 12
$19 – $116
1–4 paying users · +0–0 new a month at 5% churn
Year-one run rate
$230 – $1,398
the month-12 number annualised — you earn less than this during the ramp
Price
$28/mo
same price as the business model below
24-month projection
log scale
Month 24 · hover to scrub
The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $2,213 a month by month 24 (197 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.
How we got there
- 410 cluster searches a month, 1.6x for app stores and word of mouth.
- You reach 0.9-5.7% of that, scaled by ad competition 0.14.
- 10% of visitors sign up, 12% of those pay. Trial-led: people arrive already shopping, so trial-to-paid runs high.
- That wins 0-0 new subscribers a month. Stack 12 months of that against 5% monthly churn and you're holding 1-4 paying users by month 12.
- Price $28/mo, taken from the business model below.
Who already builds this
8 real products · 6 articles, explainers and store pages · scanned daily on Google for "swim workout app"
8 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.
Ranks #1 on Google for "swim workout app".
myswimpro.com · from live Google results · verified Aug 18
Ranks #5 on Google for "myswimpro app".
myswimpro-swim-workout-app.en.uptodown.com · from live Google results · verified Aug 18
Ranks #6 on Google for "myswimpro app".
swimming-triathlon-workouts.soft112.com · from live Google results · verified Aug 18
- #8Bhf
Ranks #8 on Google for "myswimpro app".
bhf.org.uk · from live Google results · verified Aug 18
Ranks #11 on Google for "myswimpro app".
myswimpro-swimming-workout-log1.apk.dog · from live Google results · verified Aug 18
Ranks #13 on Google for "myswimpro app".
palazzodelvignola.com · from live Google results · verified Aug 18
- #15Swimcoachapp
Ranks #15 on Google for "swim workout app".
swimcoachapp.com · from live Google results · verified Aug 18
- #17Mwm
Ranks #17 on Google for "myswimpro app".
mwm.ai · from live Google results · verified Aug 18
Also ranking, but not products (6)
Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.
- #4UnclassifiedSwim.com | Compete, share and track your swimming workoutsswim.com
- #6Article5 Best Swimming Apps for Better Swim Workoutsyourswimlog.com
- #8ArticleBest Swim App 2026: 7 Compared for Every Swimmeraquaplan.fit
- #12UnclassifiedDuoSwim | Swim smarter. Get faster.duoswim.com
- #14ArticleThe Ultimate Guide to Swim Workouts: Best Apps and ...360swim.com
- #16UnclassifiedMySwimPro - APK Download for Androidmyswimpro.en.aptoide.com
Likely business model
willingness to pay 60/100
Prosumer subscription
People are actively shopping for a tool here, so charge from day one.
Price to test · from ad click value
$11–$45/mo
No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($5.58) — a starting price to test, not a proven one.
What to charge for
Trial then subscribe. This crowd is already comparing paid tools, so ask for the card early rather than running a wide free tier.
What this data can't tell you
- · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.
Willingness-to-pay evidence
- Advertisers pay $5.58 a click for this intent — real money already chases it.
- 84% of the 19-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
- Ad competition 0.14 — few advertisers fighting for it.