← Idea market
Fitness51,900 searches / mo

Running route planner

Loops of an exact distance from your door.

Opportunity score

6,815 / 10k

Worth a weekend. Demand is real, execution decides it.

Rank

#35

Gap

B

  • Demand

    77

    51,900 contestable searches a month across 25 related keywords.

  • Momentum

    50

    Last three months ran down 0.0% against the three before, seasonality smoothed out.

  • Competition gap

    53

    18 real products rank on page one for this, ad competition 0.06.

  • Crowd

    n/a

    Only 4 rankings so far, not counted until 5.

  • Willingness to pay

    40

    Advertisers pay $1.60 a click for this search — some money moves here.

What this score is based on

evidence checked 10/1/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • No firsthand pain signals collected yet
  • 18 competitors analyzed from page-one results
  • 4 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 51,900 searches a month combined

Demand counts the whole cluster: 51,900 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
map your run routeunclear3,600$2.730.05
run route mapperunclear3,600$2.730.05
running course plannerwants a tool2,900$2.980.11
run trip plannerwants a tool2,900$2.980.11
run plan routeunclear2,900$2.980.11
run journey plannerwants a tool2,900$2.980.11
route planner runnerwants a tool2,900$2.980.11
plan your running routeunclear2,900$2.980.11
jogging route plannerwants a tool2,900$2.980.11
run plannerwants a tool2,900$5.430.19
running journey plannerwants a tool2,900$2.980.11
plan my running routeunclear2,900$2.980.11
running route plannerwants a tool1,900$1.720.05
map my run plot routeunclear1,600$4.350.02
map my run routeunclear1,600$4.350.02
make a jogging routeunclear1,300$2.270.15
create a jogging routeunclear1,300$2.270.15
make a running routeunclear1,300$2.270.15
create a running routeunclear1,300$2.270.15
running map plannerwants a tool1,000$3.660.12
map my run make a routeunclear880$2.550.03
create a route on map my rununclear880$2.550.03
create a route in map my rununclear880$2.550.03
create a route map my rununclear880$2.550.03
create route on map my rununclear880$2.550.03

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Runners struggle to easily plan a running route that precisely meets a desired distance from their starting point. Existing map tools require tedious manual adjustments and calculations to achieve the exact run journey they seek.

Who experiences it
A runner who wants to create a running route for a specific distance from their door.
When it happens
When trying to plan a running route, they want to make a jogging route of an exact length.
How often
This occurs whenever a runner plans a new running route or adjusts an existing one.
What they do today
They use general map tools, such as those implied by 'create a route map my run' (880/mo) or 'map my run make a route' (880/mo), to manually draw and measure a run journey, often leading to inexact distances.

Read off 25 search phrases, 9/25/2026.

Why now

Not a spike — a steady, repeating problem people search every month.

  • Demand is steady year over year

    2,206 a month twelve months ago → 2,206 now for "running route planner".

  • Flat over the last quarter

    Last three months of searches against the three before them.

  • Peaks in November

    Demand swings 85% across the year, so ship roughly two months before November.

  • Advertisers pay $1.60 a click here

    Buying this intent instead of ranking for it would run roughly $24,912 a month — money is already chasing these searches.

  • 8 real products on page one

    Alongside 11 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 10/1/2026

Lead keyword
running route planner
Cluster volume
51,900 / mo
across 25 related keywords; lead phrase is 1,900 / mo
CPC
$1.60
what an advertiser pays for one click here
Ad competition
0.06
0-1 scale: barely any advertisers bidding

Opportunity score 6,815 = 40% contestable search demand (51,900 a month across 25 keywords) + 25% how open the competition still is (18 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($1.60 a click) + 10% crowd rankings (Elo 1530, 4 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "running route planner"

4 votes · demand from dataforseo:us, updated 10/1/2026

2,206
Oct 25
1,747
Nov 25
1,471
Dec 25
1,195
Jan 26
1,471
Feb 26
1,471
Mar 26
2,206
Apr 26
2,206
May 26
2,206
Jun 26
2,206
Jul 26
2,206
Aug 26
2,206
Sep 26

Peak 2,206 · latest 2,206 · low 1,195 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (51,900 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a freemium consumer app — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$194 – $1,170

16–98 paying users · +2–12 new a month at 7% churn

Year-one run rate

$2,326 – $14,044

the month-12 number annualised — you earn less than this during the ramp

Price

$12/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $221Good execution $1,436Breakout $21,902

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $21,902 a month by month 24 (3,559 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 51,900 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 1.0-5.9% of that, scaled by ad competition 0.06.
  • 12% of visitors sign up, 2% of those pay. Freemium consumer: roughly 1-3% of free users ever pay, so this needs volume.
  • That wins 2-12 new subscribers a month. Stack 12 months of that against 7% monthly churn and you're holding 16-98 paying users by month 12.
  • Price $12/mo, taken from the business model below.

Who already builds this

8 real products · 11 articles, explainers and store pages · scanned daily on Google for "running route planner"

8 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #2Plotaroute

    Ranks #2 on Google for "running route planner".

    plotaroute.com · from live Google results · verified Aug 18

  • #4Footpathapp

    Ranks #4 on Google for "running route planner".

    footpathapp.com · from live Google results · verified Aug 18

  • #4Us

    Ranks #4 on Google for "run route mapper".

    us.mapometer.com · from live Google results · verified Aug 18

  • #5Map Planner

    Ranks #5 on Google for "running route planner".

    map-planner.com · from live Google results · verified Aug 18

  • #11Runplannerapp

    Ranks #11 on Google for "running route planner".

    runplannerapp.com · from live Google results · verified Aug 18

  • #17Runnersworld

    Ranks #17 on Google for "running route planner".

    runnersworld.com · from live Google results · verified Aug 18

  • #18Measurerun

    Ranks #18 on Google for "running route planner".

    measurerun.com · from live Google results · verified Aug 18

  • #20Givemearoute

    Ranks #20 on Google for "running route planner".

    givemearoute.com · from live Google results · verified Aug 18

Also ranking, but not products (11)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 17/100

Freemium consumer app

Broad consumer intent: get them using it free, charge for volume and polish.

Price to test · from ad click value

$5–$19/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($1.60) — a starting price to test, not a proven one.

What to charge for

Free core, paid depth. Gate history, exports and power features rather than the first-run experience — the exact free limit is something you tune after launch, not something this data can tell you.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $1.60 a click for this intent — real money already chases it.
  • 4% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.06 — few advertisers fighting for it.

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