← Idea market
Home2,850 searches / mo

Leak and damp log

Photos and dates for the landlord.

Opportunity score

4,964 / 10k

Niche, but buildable. Small audience, low noise.

Rank

#94

Gap

A

  • Demand

    29

    2,850 contestable searches a month across 25 related keywords.

  • Momentum

    31

    Last three months ran down 23.1% against the three before, seasonality smoothed out.

  • Competition gap

    68

    12 real products rank on page one for this, ad competition 0.47.

  • Crowd

    38

    16 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    77

    Advertisers pay $5.36 a click for this search — real budget chases this problem.

What this score is based on

evidence checked 9/29/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • No firsthand pain signals collected yet
  • 12 competitors analyzed from page-one results
  • 16 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 2,850 searches a month combined

Demand counts the whole cluster: 2,850 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
home maintenance appwants a tool720$3.410.35
homeowner maintenance appwants a tool720$3.410.35
home maintenance applicationunclear720$3.410.35
best home maintenance appswants a tool110$4.390.40
house maintenance appwants a tool70$4.350.47
home maintenance trackerwants a tool70$2.720.68
app for house maintenancewants a tool70$4.350.47
household maintenance appwants a tool70$4.350.47
home maintenance checklist appwants a tool40$1.940.38
app handyman home repairwants a tool30$7.770.10
home maintenance schedule appwants a tool30$4.450.56
invitation homes maintenance appwants a tool30-0.01
home maintenance reminder appwants a tool20$2.830.46
app to track home maintenancewants a tool20$2.230.43
home maintenance tracker appwants a tool20$2.360.36
home maintenance calendar appwants a tool20$3.650.62
best home maintenance apps 2022wants a tool10--
app for tracking home maintenancewants a tool10$5.670.45
app to manage home maintenancewants a tool10$5.220.43
home maintenance manager appwants a tool10$9.120.68
app to keep track of home maintenancewants a tool10$2.230.19
home repair estimate appwants a tool10$7.950.57
home repair finderunclear10-1.00
home maintenance services appwants a tool10-0.81
best home maintenance schedule appwants a tool10$10.500.86

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Renters struggle to systematically document leaks and damp for their landlord, lacking a dedicated tool to pair dated photos with specific problem descriptions. This haphazard record-keeping makes it difficult to provide clear, timely evidence of issues, potentially delaying necessary repairs or creating disputes.

Who experiences it
A renter identifying a leak or damp issue in their home.
When it happens
They discover a new stain, drip, or area of moisture on a wall, ceiling, or floor.
How often
This occurs whenever a new maintenance issue arises, or when they attempt to log existing problems.
What they do today
They attempt to use a generic 'home maintenance app' (720/mo search volume) or a general 'household maintenance app' (70/mo search volume) to record the issue, or they use a combination of photos on their phone and manual notes.

Read off 25 search phrases, 9/29/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 33% year over year

    927 a month twelve months ago → 622 now for "home maintenance app".

  • Cooling 23% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in October

    Demand swings 83% across the year, so ship roughly two months before October.

  • Advertisers pay $5.36 a click here

    Buying this intent instead of ranking for it would run roughly $4,583 a month — money is already chasing these searches.

  • 3 real products on page one

    Alongside 9 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/29/2026

Lead keyword
home maintenance app
Cluster volume
2,850 / mo
across 25 related keywords; lead phrase is 720 / mo
CPC
$5.36
what an advertiser pays for one click here
Ad competition
0.47
0-1 scale: some advertisers bidding

Opportunity score 4,964 = 40% contestable search demand (2,850 a month across 25 keywords) + 25% how open the competition still is (12 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($5.36 a click) + 10% crowd rankings (Elo 1440, 16 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "home maintenance app"

16 votes · demand from dataforseo:us, updated 9/29/2026

927
Sep 25
622
Oct 25
622
Nov 25
759
Dec 25
927
Jan 26
759
Feb 26
759
Mar 26
759
Apr 26
759
May 26
506
Jun 26
622
Jul 26
622
Aug 26

Peak 927 · latest 622 · low 506 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (2,850 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a prosumer subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$110 – $700

4–26 paying users · +0–3 new a month at 5% churn

Year-one run rate

$1,323 – $8,400

the month-12 number annualised — you earn less than this during the ramp

Price

$27/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $132Good execution $908Breakout $14,832

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $14,832 a month by month 24 (1,368 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 2,850 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.8-5.2% of that, scaled by ad competition 0.47.
  • 10% of visitors sign up, 12% of those pay. Trial-led: people arrive already shopping, so trial-to-paid runs high.
  • That wins 0-3 new subscribers a month. Stack 12 months of that against 5% monthly churn and you're holding 4-26 paying users by month 12.
  • Price $27/mo, taken from the business model below.

Who already builds this

3 real products · 9 articles, explainers and store pages · scanned daily on Google for "home maintenance app"

3 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #2Homezada

    Ranks #2 on Google for "home maintenance app".

    homezada.com · from live Google results · verified Aug 18

  • #16Newhomesource

    Ranks #16 on Google for "home maintenance app".

    newhomesource.com · from live Google results · verified Aug 18

  • #18Myhomescore

    Ranks #18 on Google for "home maintenance app".

    myhomescore.app · from live Google results · verified Aug 18

Also ranking, but not products (9)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 59/100

Prosumer subscription

People are actively shopping for a tool here, so charge from day one.

Price to test · from ad click value

$11–$43/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($5.36) — a starting price to test, not a proven one.

What to charge for

Trial then subscribe. This crowd is already comparing paid tools, so ask for the card early rather than running a wide free tier.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $5.36 a click for this intent — real money already chases it.
  • 92% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.47 — few advertisers fighting for it.

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