← Idea market
Home106,000 searches / mo

Moving checklist

Address changes and utility cutovers.

Opportunity score

6,510 / 10k

Worth a weekend. Demand is real, execution decides it.

Rank

#43

Gap

C

  • Demand

    89

    106,000 contestable searches a month across 25 related keywords.

  • Momentum

    35

    Last three months ran down 18.2% against the three before, seasonality smoothed out.

  • Competition gap

    33

    21 real products rank on page one for this, ad competition 0.52.

  • Crowd

    46

    6 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    41

    Advertisers pay $1.67 a click for this search — some money moves here.

What this score is based on

evidence checked 10/1/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • No firsthand pain signals collected yet
  • 21 competitors analyzed from page-one results
  • 6 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 106,000 searches a month combined

Demand counts the whole cluster: 106,000 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
moving checklistunclear12,100$1.590.61
moving list checklistwants an article12,100$1.590.61
moving company checklistwants a service12,100$1.590.61
moving to do checklistunclear12,100$1.590.61
moving prep listwants an article12,100$1.590.61
first apartment checklistunclear4,400$0.480.83
1st apartment checklistunclear4,400$0.480.83
first flat checklistunclear4,400$0.480.83
moving out checklistunclear2,400$0.840.23
apartment move in checklistunclear2,400$0.660.89
apt move in checklistunclear2,400$0.660.89
check list for moving outwants an article2,400$0.840.23
moving in an apartment checklistunclear2,400$0.660.89
moving out check listwants an article2,400$0.840.23
new apartment checklistunclear1,900$0.690.94
new apt checklistunclear1,900$0.690.94
checklist for new flatunclear1,900$0.690.94
new house checklistunclear1,600$0.620.82
moving packing listwants an article1,600$1.640.58
packing checklist for movingunclear1,600$1.640.58
moving and packing checklistunclear1,600$1.640.58
moving in check listwants an article1,600$1.210.43
packing for move checklistunclear1,600$1.640.58
moving out of state checklistunclear1,300$5.860.46
moving essentialsunclear1,300$1.130.93

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

People consistently search for general moving checklists but struggle to adapt them to their specific service providers and administrative tasks. This generic approach often results in forgotten steps for utility cutovers, address changes, or new service setups, creating stress and last-minute scrambling.

Who experiences it
Someone preparing to move into a new home or apartment, or move out of an old one.
When it happens
The moving process begins with planning, often weeks or months before moving day, as they start searching for 'moving checklist' (12,100/mo) or 'moving to do checklist' (12,100/mo).
How often
This situation arises once every 1-5 years for individuals, but the planning phase itself lasts several weeks each time.
What they do today
They use generic 'moving checklist' templates (12,100/mo) found online, which often leads to overlooking crucial, personalized tasks or services related to specific utilities and address changes.

Read off 25 search phrases, 9/27/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 18% year over year

    13,131 a month twelve months ago → 10,743 now for "moving checklist".

  • Cooling 18% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in June

    Demand swings 83% across the year, so ship roughly two months before June.

  • Advertisers pay $1.67 a click here

    Buying this intent instead of ranking for it would run roughly $53,106 a month — money is already chasing these searches.

  • 1 real product on page one

    Alongside 21 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 10/1/2026

Lead keyword
moving checklist
Cluster volume
106,000 / mo
across 25 related keywords; lead phrase is 12,100 / mo
CPC
$1.67
what an advertiser pays for one click here
Ad competition
0.52
0-1 scale: some advertisers bidding

Opportunity score 6,510 = 40% contestable search demand (106,000 a month across 25 keywords) + 25% how open the competition still is (21 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($1.67 a click) + 10% crowd rankings (Elo 1516, 6 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "moving checklist"

6 votes · demand from dataforseo:us, updated 10/1/2026

13,131
Oct 25
10,743
Nov 25
8,790
Dec 25
8,790
Jan 26
10,743
Feb 26
10,743
Mar 26
13,131
Apr 26
16,061
May 26
16,061
Jun 26
13,131
Jul 26
13,131
Aug 26
10,743
Sep 26

Peak 16,061 · latest 10,743 · low 8,790 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (106,000 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a freemium consumer app — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$348 – $2,226

27–171 paying users · +3–21 new a month at 7% churn

Year-one run rate

$4,177 – $26,708

the month-12 number annualised — you earn less than this during the ramp

Price

$13/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $396Good execution $2,731Breakout $48,460

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $48,460 a month by month 24 (7,269 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 106,000 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.8-5.1% of that, scaled by ad competition 0.52.
  • 12% of visitors sign up, 2% of those pay. Freemium consumer: roughly 1-3% of free users ever pay, so this needs volume.
  • That wins 3-21 new subscribers a month. Stack 12 months of that against 7% monthly churn and you're holding 27-171 paying users by month 12.
  • Price $13/mo, taken from the business model below.

Who already builds this

1 real product · 21 articles, explainers and store pages · scanned daily on Google for "moving checklist"

1 real product own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #9Mayflower

    Ranks #9 on Google for "moving checklist".

    mayflower.com · from live Google results · verified Aug 18

Also ranking, but not products (21)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 15/100

Freemium consumer app

Broad consumer intent: get them using it free, charge for volume and polish.

Price to test · from ad click value

$5–$21/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($1.67) — a starting price to test, not a proven one.

What to charge for

Free core, paid depth. Gate history, exports and power features rather than the first-run experience — the exact free limit is something you tune after launch, not something this data can tell you.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $1.67 a click for this intent — real money already chases it.
  • 0% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.52 — few advertisers fighting for it.

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