← Idea market
Money14,890 searches / mo

Subscription tracker

Free trials that quietly renew.

Opportunity score

6,818 / 10k

Worth a weekend. Demand is real, execution decides it.

Rank

#34

Gap

B

  • Demand

    57

    14,890 contestable searches a month across 25 related keywords.

  • Momentum

    69

    Last three months ran up 22.9% against the three before, seasonality smoothed out.

  • Competition gap

    53

    15 real products rank on page one for this, ad competition 0.64.

  • Crowd

    42

    7 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    100

    Advertisers pay $15.41 a click for this search — real budget chases this problem.

What this score is based on

evidence checked 9/25/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • No firsthand pain signals collected yet
  • 15 competitors analyzed from page-one results
  • 7 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 14,890 searches a month combined

Demand counts the whole cluster: 14,890 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
app that tracks subscriptionswants a tool2,900$14.040.28
subscription tracking appwants a tool2,900$14.040.28
subscription trackerwants a tool1,600$16.710.48
subscription tracker appwants a tool1,600$13.890.17
subscriptions trackerwants a tool1,600$16.710.48
subscriptions tracker appwants a tool1,600$13.890.17
free subscription trackerwants a tool720$11.770.75
track subscriptionunclear390$21.270.67
track my subscriptionsunclear260$18.700.63
best subscription tracker appwants a tool170$10.890.67
app that keeps track of subscriptionswants a tool140$14.840.68
app that tracks your subscriptionswants a tool140$12.940.76
subscription app trackerwants a tool110$10.350.62
best app for tracking subscriptionswants a tool90$11.490.68
best subscription trackerwants a tool90$11.510.70
free subscription tracker appwants a tool90$13.940.47
app for tracking subscriptionswants a tool70$11.180.70
keeping track of subscriptionsunclear70$19.360.61
track subscriptions appwants a tool70$14.060.79
app that tracks all your subscriptionswants a tool50$16.740.71
subscription tracker freewants a tool50$13.270.73
best subscription tracking appwants a tool50$11.810.45
tile tracker subscriptionwants a tool50-0.03
track your subscriptionsunclear40$23.740.77
best free subscription tracker appwants a tool40$9.000.62

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Users are searching for 'subscription tracker' (1,600/mo) and 'app that tracks subscriptions' (2,900/mo) because free trials quietly renew. They are being charged for services they intended to cancel, resulting in unexpected expenses and the hassle of seeking refunds.

Who experiences it
Someone using free trials for digital services.
When it happens
A free trial period ends and a service automatically charges their payment method without explicit intent to continue.
How often
It recurs whenever a new subscription service or app is tried, or when an existing one's free trial expires.
What they do today
They attempt to remember the trial end dates or rely on calendar reminders which are easily missed, leading to unwanted charges.

Read off 25 search phrases, 9/30/2026.

Why now

Demand is climbing and the field hasn't consolidated.

  • Searches are down 16% year over year

    1,745 a month twelve months ago → 1,470 now for "subscription tracker".

  • Rising 23% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in July

    Demand swings 85% across the year and you are inside the peak window right now.

  • Advertisers pay $15.41 a click here

    Buying this intent instead of ranking for it would run roughly $68,836 a month — money is already chasing these searches.

  • 5 real products on page one

    Alongside 10 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/25/2026

Lead keyword
subscription tracker
Cluster volume
14,890 / mo
across 25 related keywords; lead phrase is 1,600 / mo
CPC
$15.41
what an advertiser pays for one click here
Ad competition
0.64
0-1 scale: some advertisers bidding

Opportunity score 6,818 = 40% contestable search demand (14,890 a month across 25 keywords) + 25% how open the competition still is (15 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($15.41 a click) + 10% crowd rankings (Elo 1482, 7 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "subscription tracker"

7 votes · demand from dataforseo:us, updated 9/25/2026

1,745
Sep 25
1,745
Oct 25
1,470
Nov 25
1,470
Dec 25
1,745
Jan 26
1,194
Feb 26
1,194
Mar 26
1,470
Apr 26
1,745
May 26
2,205
Jun 26
1,745
Jul 26
1,470
Aug 26

Peak 2,205 · latest 1,470 · low 1,194 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (14,890 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a prosumer subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$1,330 – $8,664

20–127 paying users · +2–14 new a month at 5% churn

Year-one run rate

$15,955 – $103,967

the month-12 number annualised — you earn less than this during the ramp

Price

$68/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $1,590Good execution $11,236Breakout $195,160

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $195,160 a month by month 24 (7,147 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 14,890 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.7-4.8% of that, scaled by ad competition 0.64.
  • 10% of visitors sign up, 12% of those pay. Trial-led: people arrive already shopping, so trial-to-paid runs high.
  • That wins 2-14 new subscribers a month. Stack 12 months of that against 5% monthly churn and you're holding 20-127 paying users by month 12.
  • Price $68/mo, taken from the business model below.

Who already builds this

5 real products · 10 articles, explainers and store pages · scanned daily on Google for "subscription tracker"

5 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #3Rocketmoney

    Ranks #3 on Google for "subscription tracker".

    rocketmoney.com · from live Google results · verified Aug 18

  • #5Subtracker

    Ranks #5 on Google for "subscription tracker".

    subtracker.io · from live Google results · verified Aug 18

  • #9Tracksub

    Ranks #9 on Google for "subscription tracker".

    tracksub.io · from live Google results · verified Aug 18

  • #15Money

    Ranks #15 on Google for "app that tracks subscriptions".

    money.usnews.com · from live Google results · verified Aug 18

  • #16Ekspeer

    Ranks #16 on Google for "subscription tracker".

    ekspeer.com · from live Google results · verified Aug 18

Also ranking, but not products (10)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 72/100

Prosumer subscription

People are actively shopping for a tool here, so charge from day one.

Price to test · from ad click value

$27–$109/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($15.41) — a starting price to test, not a proven one.

What to charge for

Trial then subscribe. This crowd is already comparing paid tools, so ask for the card early rather than running a wide free tier.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $15.41 a click for this intent — real money already chases it.
  • 100% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.64 — advertisers bid hard here.

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