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Home220 searches / mo

Energy usage tracking

Which appliance costs the most.

Opportunity score

1,732 / 10k

Thin for now. Watch it before you build it.

Rank

#188

Gap

C

  • Demand

    0

    220 contestable searches a month across 11 related keywords.

  • Momentum

    23

    Last three months ran down 32.8% against the three before, seasonality smoothed out.

  • Competition gap

    32

    20 real products rank on page one for this, ad competition 0.85.

  • Crowd

    n/a

    Only 0 rankings so far, not counted until 5.

  • Willingness to pay

    27

    Advertisers pay $0.93 a click for this search — almost nobody pays to reach these searchers.

What this score is based on

evidence checked 9/30/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 11 related keywords clustered
  • No firsthand pain signals collected yet
  • 20 competitors analyzed from page-one results
  • No crowd rankings yet — score runs on search data alone

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

11 keywords · 220 searches a month combined

Demand counts the whole cluster: 220 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
tracking electricity usageunclear50$3.680.59
track power usageunclear50$1.451.00
energy usage trackingunclear40$1.550.51
track electricity usage in real timeunclear10$0.800.75
track your electricity usageunclear10$1.510.69
track your energy usageunclear10$5.710.76
track my electricity usageunclear10-0.45
wifi power usage monitorunclear10$0.321.00
track home energy usageunclear10$2.350.36
track my energy usageunclear10$3.360.50
track your electricity usage with a home power monitorunclear10$0.240.71

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Understanding which specific appliances contribute most to electricity costs is difficult with a single meter. Users are left with no clear data to identify and address power-hungry devices, despite searching for ways to 'track electricity usage in real time' (10/mo) and 'track home energy usage' (10/mo).

Who experiences it
A homeowner or resident trying to understand their electricity bill.
When it happens
They receive a high electricity bill and wonder which appliances are responsible.
How often
This occurs monthly when the electricity bill arrives.
What they do today
They attempt to guess which appliances are consuming the most power or look at appliance labels, which provides only theoretical usage, not real-world consumption.

Read off 11 search phrases, 9/29/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 71% year over year

    76 a month twelve months ago → 22 now for "energy usage tracking".

  • Cooling 33% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in October

    Demand swings 245% across the year, so ship roughly two months before October.

  • Advertisers pay $0.93 a click here

    Buying this intent instead of ranking for it would run roughly $61 a month — money is already chasing these searches.

  • 1 real product on page one

    Alongside 19 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/30/2026

Lead keyword
energy usage tracking
Cluster volume
220 / mo
across 11 related keywords; lead phrase is 40 / mo
CPC
$0.93
what an advertiser pays for one click here
Ad competition
0.85
0-1 scale: crowded auction, money is here but so is everyone else

Opportunity score 1,732 = 40% contestable search demand (220 a month across 11 keywords) + 25% how open the competition still is (20 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($0.93 a click) + 10% crowd rankings (Elo 1500, 0 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "energy usage tracking"

0 votes · demand from dataforseo:us, updated 9/30/2026

76
Sep 25
22
Oct 25
22
Nov 25
33
Dec 25
55
Jan 26
55
Feb 26
76
Mar 26
33
Apr 26
22
May 26
22
Jun 26
44
Jul 26
22
Aug 26

Peak 76 · latest 22 · low 22 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 11 related phrases (220 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a freemium consumer app — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$0 – $3

0–0 paying users · +0–0 new a month at 7% churn

Year-one run rate

$6 – $38

the month-12 number annualised — you earn less than this during the ramp

Price

$10/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $1Good execution $4Breakout $77

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $77 a month by month 24 (15 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 220 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.7-4.5% of that, scaled by ad competition 0.85.
  • 12% of visitors sign up, 2% of those pay. Freemium consumer: roughly 1-3% of free users ever pay, so this needs volume.
  • That wins 0-0 new subscribers a month. Stack 12 months of that against 7% monthly churn and you're holding 0-0 paying users by month 12.
  • Price $10/mo, taken from the business model below.

Who already builds this

1 real product · 19 articles, explainers and store pages · scanned daily on Google for "energy usage tracking"

1 real product own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #16Iea

    Ranks #16 on Google for "tracking electricity usage".

    iea.org · from live Google results · verified Aug 18

Also ranking, but not products (19)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 12/100

Freemium consumer app

Broad consumer intent: get them using it free, charge for volume and polish.

Price to test · from ad click value

$4–$16/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($0.93) — a starting price to test, not a proven one.

What to charge for

Free core, paid depth. Gate history, exports and power features rather than the first-run experience — the exact free limit is something you tune after launch, not something this data can tell you.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $0.93 a click for this intent — real money already chases it.
  • 0% of the 11-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.85 — advertisers bid hard here.

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