← Idea market
Home3,190 searches / mo

Contractor quotes

Three quotes, one comparable format.

Opportunity score

3,916 / 10k

Niche, but buildable. Small audience, low noise.

Rank

#134

Gap

C

  • Demand

    31

    3,190 contestable searches a month across 15 related keywords.

  • Momentum

    56

    Last three months ran up 6.9% against the three before, seasonality smoothed out.

  • Competition gap

    4

    29 real products rank on page one for this, ad competition 0.31.

  • Crowd

    41

    6 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    100

    Advertisers pay $100.36 a click for this search — real budget chases this problem.

What this score is based on

evidence checked 9/30/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 15 related keywords clustered
  • No firsthand pain signals collected yet
  • 29 competitors analyzed from page-one results
  • 6 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

15 keywords · 3,190 searches a month combined

Demand counts the whole cluster: 3,190 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
roof quotesunclear1,900$120.290.76
roof quotes near mewants a service590$84.550.81
contractor quotesunclear260$33.830.37
general contractor quotesunclear210$94.060.49
roofing contractor quotesunclear110$61.810.42
contractor bond quoteunclear20$69.110.60
roofing company quoteswants a service20$20.190.90
kitchen remodel quotes near mewants a service10$100.570.41
getting quotes from contractorsunclear10-0.49
building contractor quotesunclear10-0.00
home contractor quotesunclear10-0.10
construction business quotesunclear10-0.29
quote contractorunclear10-0.21
contractor motivational quotesunclear10--
contractors license bond quoteunclear10--

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

People searching for contractor quotes struggle to directly compare different bids because each contractor presents information in their own format. This lack of standardization makes it difficult to assess true costs and scope, risking misinformed decisions on significant home or business investments.

Who experiences it
A homeowner or business owner seeking to hire a contractor for a specific project like roofing or a kitchen remodel.
When it happens
When they receive multiple contractor quotes (e.g., roof quotes, kitchen remodel quotes) for the same project, but the formats and included items are inconsistent.
How often
It recurs each time they obtain a new set of quotes for a project, whether for a roof (e.g., 'roof quotes' 1,900/mo) or other home improvements ('kitchen remodel quotes near me' 10/mo).
What they do today
They manually attempt to compare detailed line items across disparate documents, which often leads to confusion about what is truly included or excluded in each 'contractor quotes' 260/mo offering.

Read off 15 search phrases, 9/27/2026.

Why now

Demand is climbing and the field hasn't consolidated.

  • Searches are down 56% year over year

    565 a month twelve months ago → 249 now for "contractor quotes".

  • Rising 7% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in October

    Demand swings 181% across the year, so ship roughly two months before October.

  • Advertisers pay $100.36 a click here

    Buying this intent instead of ranking for it would run roughly $96,045 a month — money is already chasing these searches.

  • 2 real products on page one

    Alongside 22 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/30/2026

Lead keyword
contractor quotes
Cluster volume
3,190 / mo
across 15 related keywords; lead phrase is 260 / mo
CPC
$100.36
what an advertiser pays for one click here
Ad competition
0.31
0-1 scale: barely any advertisers bidding

Opportunity score 3,916 = 40% contestable search demand (3,190 a month across 15 keywords) + 25% how open the competition still is (29 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($100.36 a click) + 10% crowd rankings (Elo 1472, 6 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "contractor quotes"

6 votes · demand from dataforseo:us, updated 9/30/2026

565
Sep 25
306
Oct 25
201
Nov 25
201
Dec 25
201
Jan 26
201
Feb 26
249
Mar 26
249
Apr 26
201
May 26
249
Jun 26
249
Jul 26
249
Aug 26

Peak 565 · latest 249 · low 201 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 15 related phrases (3,190 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a freemium consumer app — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$70 – $437

1–6 paying users · +0–1 new a month at 7% churn

Year-one run rate

$845 – $5,249

the month-12 number annualised — you earn less than this during the ramp

Price

$79/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $80Good execution $537Breakout $8,862

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $8,862 a month by month 24 (219 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 3,190 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.9-5.4% of that, scaled by ad competition 0.31.
  • 12% of visitors sign up, 2% of those pay. Freemium consumer: roughly 1-3% of free users ever pay, so this needs volume.
  • That wins 0-1 new subscribers a month. Stack 12 months of that against 7% monthly churn and you're holding 1-6 paying users by month 12.
  • Price $79/mo, taken from the business model below.

Who already builds this

2 real products · 22 articles, explainers and store pages · scanned daily on Google for "contractor quotes"

2 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #5Eroofquote

    Ranks #5 on Google for "roof quotes".

    eroofquote.com · from live Google results · verified Aug 18

  • #13Roofr

    Ranks #13 on Google for "roof quotes".

    roofr.com · from live Google results · verified Aug 18

Also ranking, but not products (22)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 47/100

Freemium consumer app

Broad consumer intent: get them using it free, charge for volume and polish.

Price to test · from ad click value

$32–$126/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($100.36) — a starting price to test, not a proven one.

What to charge for

Free core, paid depth. Gate history, exports and power features rather than the first-run experience — the exact free limit is something you tune after launch, not something this data can tell you.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $100.36 a click for this intent — real money already chases it.
  • 0% of the 15-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.31 — few advertisers fighting for it.

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