← Idea market
Shopping7,670 searches / mo

Wishlist price alerts

One list, alerts when it drops.

Opportunity score

5,878 / 10k

Worth a weekend. Demand is real, execution decides it.

Rank

#64

Gap

B

  • Demand

    45

    7,610 contestable searches a month across 25 related keywords, after removing 60 searches for named brands.

  • Momentum

    77

    Last three months ran up 31.9% against the three before, seasonality smoothed out.

  • Competition gap

    54

    16 real products rank on page one for this, ad competition 0.43.

  • Crowd

    n/a

    Only 2 rankings so far, not counted until 5.

  • Willingness to pay

    48

    Advertisers pay $2.17 a click for this search — some money moves here.

What this score is based on

evidence checked 10/1/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • 1 firsthand pain signals from forum threads
  • 16 competitors analyzed from page-one results
  • 2 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 7,670 searches a month combined

Demand counts the whole cluster: 7,670 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
wishlist appwants a tool5,400$2.430.41
best wishlist appwants a tool480$2.700.30
best app for wishlistwants a tool480$2.700.30
gift wishlist appwants a tool320$2.880.53
play store wishlistunclear260$4.650.00
shopping wishlist appwants a tool110$1.530.35
audible wishlist in appwants a tool70-0.00
free wishlist appwants a tool70$2.040.38
audible app wishlistwants a tool70-0.00
wishlist app for familywants a tool50$1.940.70
app to make wishlistwants a tool50$2.650.53
ios app wishlistwants a specific brand50-0.02
app for wishlist giftswants a tool30-0.54
app store wishlistwants a tool30-0.00
online wishlist appwants a tool30$1.740.61
shareable wishlist appwants a tool30$2.700.57
shared wishlist appwants a tool30$2.700.57
clothing wishlist appwants a tool20$2.170.76
gift giving app wishlistwants a tool20-0.32
wishlist com appwants a tool20$3.630.36
wishlist app downloadwants a tool10-0.14
best shopping wishlist appwants a tool10$1.680.17
add to wishlist play storeunclear10-0.00
advanced wishlistunclear10--
android app wishlistwants a specific brand10-0.00

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Items are scattered across various online wishlists, making it impossible to see all desired items in one place. Tracking price changes manually for each item across different platforms is time-consuming and often missed, leading to lost savings.

Who experiences it
A fountain pen collector browsing an online pen shop master list, or someone seeking a gift for family.
When it happens
When they see a desired item and want to save it to track for a price drop or future purchase.
How often
Multiple times a month, especially in November and December, and when they encounter new items for their collection.
What they do today
Users rely on individual retail site wishlists or app-specific wishlists like 'audible wishlist in app' (70/mo), forcing them to manage multiple disparate lists.

Read off 25 search phrases and 1 forum thread listed below, 10/1/2026.

Why now

Demand is climbing and the field hasn't consolidated.

  • Demand is steady year over year

    4,175 a month twelve months ago → 4,175 now for "wishlist app".

  • Rising 32% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in January

    Demand swings 654% across the year, so ship roughly two months before January.

  • Advertisers pay $2.17 a click here

    Buying this intent instead of ranking for it would run roughly $4,993 a month — money is already chasing these searches.

  • 5 real products on page one

    Alongside 12 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 10/1/2026

Lead keyword
wishlist app
Cluster volume
7,670 / mo
across 25 related keywords; lead phrase is 5,400 / mo
CPC
$2.17
what an advertiser pays for one click here
Ad competition
0.43
0-1 scale: some advertisers bidding

Opportunity score 5,878 = 40% contestable search demand (7,610 a month across 25 keywords, after removing 60 brand searches) + 25% how open the competition still is (16 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($2.17 a click) + 10% crowd rankings (Elo 1516, 2 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "wishlist app"

2 votes · demand from dataforseo:us, updated 10/1/2026

4,175
Oct 25
7,685
Nov 25
17,172
Dec 25
9,393
Jan 26
3,416
Feb 26
2,277
Mar 26
2,751
Apr 26
2,751
May 26
3,416
Jun 26
3,416
Jul 26
4,175
Aug 26
4,175
Sep 26

Peak 17,172 · latest 4,175 · low 2,277 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (7,670 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a prosumer subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$2,231 – $14,079

11–71 paying users · +1–8 new a month at 5% churn

Year-one run rate

$26,768 – $168,946

the month-12 number annualised — you earn less than this during the ramp

Price

$199/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $2,668Good execution $18,259Breakout $294,196

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $294,196 a month by month 24 (3,682 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 7,670 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.8-5.2% of that, scaled by ad competition 0.43.
  • 10% of visitors sign up, 12% of those pay. Trial-led: people arrive already shopping, so trial-to-paid runs high.
  • That wins 1-8 new subscribers a month. Stack 12 months of that against 5% monthly churn and you're holding 11-71 paying users by month 12.
  • Price $199/mo, taken from the business model below.

Who already builds this

5 real products · 12 articles, explainers and store pages · 12 read in depth · scanned daily on Google for "wishlist app"

5 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #5Wishlist

    Ranks #5 on Google for "wishlist app".

    Pricing It’s Free

    Strengths Allows users to create and share WishLists from any store or website for various occasions, consolidating desired items in one place. It is free to use and easy to set up.

    Weaknesses The provided text does not mention any paid features, subscription tiers, or advanced functionalities for users or creators, indicating potential limitations in monetization or premium offerings.

    ~85,378 organic visits a month (estimate)

    wishlist.com · from live Google results · verified Aug 18

    source page
  • #7Gowish

    Ranks #7 on Google for "wishlist app".

    Pricing Download the app for free

    Strengths Easy to discover, save, and share wishes, with over 18 million registered users and 600 million added wishes. Available on desktop, tablet, and mobile.

    Weaknesses The provided text does not mention any paid features, advanced functionalities, or specific limitations of the free service.

    ~129,627 organic visits a month (estimate)

    gowish.com · from live Google results · verified Aug 18

    source page
  • #7Thingstogetme

    Ranks #7 on Google for "best wishlist app".

    Pricing It's Free!

    Strengths It is completely free to use, offers apps and browser extensions for easy additions, and includes features like private shipping, money funds, and an 'Inspiration Engine'. No sign-up is required.

    Weaknesses The text states 'Money Funds' and 'Private Shipping' are 'Currently available in the US, UK, and Europe' or 'US and the UK', implying regional limitations for some features.

    ~63,964 organic visits a month (estimate)

    thingstogetme.com · from live Google results · verified Aug 18

    source page
  • #10Wishlists App

    Ranks #10 on Google for "wishlist app".

    Pricing Free & No Ads

    Strengths It is free and ad-free, available on iOS & Android, and simplifies gift-giving by allowing users to create, organize, and share wishlists, including features for Secret Santa events.

    Weaknesses The pages do not mention any advanced features, premium tiers, or customization options that might be found in a paid product.

    ~5,817 organic visits a month (estimate)

    wishlists-app.com · from live Google results · verified Aug 18

    source page
  • #16Moonsift

    Ranks #16 on Google for "best wishlist app".

    ~83,243 organic visits a month (estimate)

    moonsift.com · from live Google results · verified Aug 18

Also ranking, but not products (12)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 71/100

Prosumer subscription

People are actively shopping for a tool here, so charge from day one.

How rivals make money 9 competitors read: 7 on subscriptions, 0 one-time, 2 free. Plans seen: Free. No premium tier, no item limits, no credit card. · It’s Free · Try 3 days free, then $1/month for 3 months. Pay yearly: Basic $29/mo; Grow $79/mo; Advanced $299/mo. Pay monthly: Basic $39/mo; Grow $105/mo; Advanced $399/mo. Plus from $2,300/mo (Try for $399). POS Pro +$89/mo. Agentic $0/mo.

Price to test · from real competitor pricing

$129–$269/mo

Median of 2 competitor pricing pages we could read ($300/mo), widened either side.

What to charge for

Trial then subscribe. This crowd is already comparing paid tools, so ask for the card early rather than running a wide free tier.

What this data can't tell you

  • · Only 2 published prices backs this band, so expect to move it after launch.

Willingness-to-pay evidence

  • 9 competitors read: 7 on subscriptions, 0 one-time, 2 free. Plans seen: Free. No premium tier, no item limits, no credit card. · It’s Free · Try 3 days free, then $1/month for 3 months. Pay yearly: Basic $29/mo; Grow $79/mo; Advanced $299/mo. Pay monthly: Basic $39/mo; Grow $105/mo; Advanced $399/mo. Plus from $2,300/mo (Try for $399). POS Pro +$89/mo. Agentic $0/mo.
  • Advertisers pay $2.17 a click for this intent — real money already chases it.
  • Competitors charge a median of $300/mo, from 2 pricing pages read.
  • 88% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.43 — few advertisers fighting for it.

Firsthand pain signals

1 discussion · source links, check them yourself

  • r/fountainpens

    A community for fountain pen enthusiasts, from the novice to the collector. The online pen shop master list

    reddit.com

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