← Idea market
Food280 searches / mo

Wine and coffee notes

What you liked, so you can buy it again.

Opportunity score

3,822 / 10k

Niche, but buildable. Small audience, low noise.

Rank

#138

Gap

A

  • Demand

    0

    280 contestable searches a month across 10 related keywords.

  • Momentum

    58

    Last three months ran up 9.7% against the three before, seasonality smoothed out.

  • Competition gap

    66

    14 real products rank on page one for this, ad competition 0.27.

  • Crowd

    n/a

    Only 4 rankings so far, not counted until 5.

  • Willingness to pay

    59

    Advertisers pay $3.07 a click for this search — some money moves here.

What this score is based on

evidence checked 9/28/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 10 related keywords clustered
  • 8 firsthand pain signals from forum threads
  • 14 competitors analyzed from page-one results
  • 4 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

10 keywords · 280 searches a month combined

Demand counts the whole cluster: 280 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
wine tasting appwants a tool170$4.090.18
app for wine tasting noteswants a tool20$4.200.31
wine tasting notes appwants a tool20$4.200.31
best app for wine tasting noteswants a tool10--
best wine tasting appwants a tool10$5.350.39
tasting notes appwants a tool10-0.00
true wine appwants a tool10-0.00
wine finder by tasteunclear10--
wine tasting journal appwants a tool10--
wine tour appwants a tool10--

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Existing wine apps don't consistently provide an easy way to log and retrieve personal tasting notes to guide future buying decisions. Users struggle with vast databases, complex interfaces, or limitations in customizing their private records.

"A lot of people here who are knowledgeable about wine don't like Vivino. But it can be good for ..."from a thread we pulled below
Who experiences it
A wine enthusiast discovering new wines, trying to recall past preferences for future purchases.
When it happens
Standing in a wine store or reviewing a restaurant wine list, trying to remember the specific wine they enjoyed last time.
How often
This situation recurs every time they are considering a new wine purchase, often multiple times a month (search phrase 'wine tasting app' fluctuates from 90-590/month).
What they do today
Using general wine apps like Vivino or CellarTracker, or specialized apps like Invintory and Vintg, but these often have issues with database size or user-friendliness for personal notes.

Read off 10 search phrases and 8 forum threads listed below, 9/24/2026.

Why now

Demand is climbing and the field hasn't consolidated.

  • Demand is steady year over year

    145 a month twelve months ago → 145 now for "wine tasting app".

  • Rising 10% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in December

    Demand swings 557% across the year, so ship roughly two months before December.

  • Advertisers pay $3.07 a click here

    Buying this intent instead of ranking for it would run roughly $258 a month — money is already chasing these searches.

  • 7 real products on page one

    Alongside 7 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/28/2026

Lead keyword
wine tasting app
Cluster volume
280 / mo
across 10 related keywords; lead phrase is 170 / mo
CPC
$3.07
what an advertiser pays for one click here
Ad competition
0.27
0-1 scale: barely any advertisers bidding

Opportunity score 3,822 = 40% contestable search demand (280 a month across 10 keywords) + 25% how open the competition still is (14 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($3.07 a click) + 10% crowd rankings (Elo 1469, 4 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "wine tasting app"

4 votes · demand from dataforseo:us, updated 9/28/2026

145
Sep 25
114
Oct 25
611
Nov 25
176
Dec 25
176
Jan 26
145
Feb 26
114
Mar 26
93
Apr 26
114
May 26
93
Jun 26
114
Jul 26
145
Aug 26

Peak 611 · latest 145 · low 93 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 10 related phrases (280 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a prosumer subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$8 – $49

0–3 paying users · +0–0 new a month at 5% churn

Year-one run rate

$95 – $589

the month-12 number annualised — you earn less than this during the ramp

Price

$18/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $9Good execution $64Breakout $971

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $971 a month by month 24 (134 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 280 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.9-5.5% of that, scaled by ad competition 0.27.
  • 10% of visitors sign up, 12% of those pay. Trial-led: people arrive already shopping, so trial-to-paid runs high.
  • That wins 0-0 new subscribers a month. Stack 12 months of that against 5% monthly churn and you're holding 0-3 paying users by month 12.
  • Price $18/mo, taken from the business model below.

Who already builds this

7 real products · 7 articles, explainers and store pages · 6 read in depth · scanned daily on Google for "wine tasting app"

7 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #7Vivino

    Ranks #7 on Google for "wine tasting app".

    Pricing Free; Premium features (details not specified)

    Strengths Offers label scanning, community-driven ratings and reviews for over 20 million wines, personalized recommendations, and a marketplace to buy wines. Can also track tastes and manage a cellar.

    Weaknesses The provided text mentions 'brilliant Premium features' but does not specify what these features are or their cost.

    ~295,899 organic visits a month (estimate)

    vivino.com · from live Google results · verified Aug 18

    source page
  • #13Iwfs

    Ranks #13 on Google for "wine tasting app".

    ~24,055 organic visits a month (estimate)

    iwfs.org · from live Google results · verified Aug 18

  • #14Travellingcorkscrew

    Ranks #14 on Google for "wine tasting app".

    ~19,473 organic visits a month (estimate)

    travellingcorkscrew.com.au · from live Google results · verified Aug 18

  • #15Iwawine

    Ranks #15 on Google for "wine tasting app".

    ~182,039 organic visits a month (estimate)

    iwawine.com · from live Google results · verified Aug 18

  • #15Invintory

    Ranks #15 on Google for "app for wine tasting notes".

    ~3,356 organic visits a month (estimate)

    invintory.com · from live Google results · verified Aug 18

  • #18Bonappetit

    Ranks #18 on Google for "app for wine tasting notes".

    ~13,147,047 organic visits a month (estimate)

    bonappetit.com · from live Google results · verified Aug 18

  • #18Winelikes

    Ranks #18 on Google for "wine tasting app".

    ~211 organic visits a month (estimate)

    winelikes.com · from live Google results · verified Aug 18

Also ranking, but not products (7)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 47/100

Prosumer subscription

People are actively shopping for a tool here, so charge from day one.

How rivals make money 3 competitors read: 1 on subscriptions, 0 one-time, 0 free. Plans seen: Free; Premium features (details not specified)

Price to test · from ad click value

$7–$29/mo

No competitor pricing page was readable across the 3 we checked, so this band comes from what a click on this intent costs advertisers ($3.07) — a starting price to test, not a proven one.

What to charge for

Trial then subscribe. This crowd is already comparing paid tools, so ask for the card early rather than running a wide free tier.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • 3 competitors read: 1 on subscriptions, 0 one-time, 0 free. Plans seen: Free; Premium features (details not specified)
  • Advertisers pay $3.07 a click for this intent — real money already chases it.
  • 90% of the 10-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.27 — few advertisers fighting for it.

Firsthand pain signals

8 discussions · source links, check them yourself

More in Food