← Idea market
Business38,500 searches / mo

Route planning for jobs

Eight jobs, least driving.

Opportunity score

6,369 / 10k

Worth a weekend. Demand is real, execution decides it.

Rank

#46

Gap

C

  • Demand

    72

    37,620 contestable searches a month across 25 related keywords, after removing 880 searches for named brands.

  • Momentum

    44

    Last three months ran down 7.2% against the three before, seasonality smoothed out.

  • Competition gap

    35

    21 real products rank on page one for this, ad competition 0.42.

  • Crowd

    48

    12 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    83

    Advertisers pay $6.38 a click for this search — real budget chases this problem.

What this score is based on

evidence checked 9/30/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • 8 firsthand pain signals from forum threads
  • 21 competitors analyzed from page-one results
  • 12 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 38,500 searches a month combined

Demand counts the whole cluster: 38,500 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
travel trip planner appwants a tool5,400$2.770.21
triptik aaa trip plannerwants a tool3,600$3.620.01
abetterrouteplannerunclear2,900-0.00
abetter routeplannerunclear2,900-0.00
bike ride route plannerwants a tool1,900$1.170.21
map journey plannerwants a tool1,900$4.260.23
route planner appwants a tool1,300$6.460.43
route finderunclear1,300$2.570.05
route organizer appwants a tool1,300$6.460.43
plan your route appwants a tool1,300$6.460.43
routes finderunclear1,300$2.570.05
route trackerwants a tool1,000$6.390.15
run planner mapwants a tool1,000$3.660.12
bike route planner appwants a tool1,000$1.740.25
route finder walkingunclear1,000$2.150.16
cycle route planner appwants a tool1,000$1.740.25
app to plan bike routewants a tool1,000$1.740.25
bicycle route planner appwants a tool1,000$1.740.25
mapquest routeplannerunclear1,000$4.010.02
plan bike route appwants a tool1,000$1.740.25
road trip planner appwants a tool880$2.610.45
strava route builderwants a specific brand880$2.150.01
driving plannerwants a tool880$5.670.09
road trip app plannerwants a tool880$2.610.45
better routeplannerunclear880$1.900.01

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Existing free route planning tools severely limit the number of stops, forcing users to break up routes or manually optimize. This leads to wasted time and suboptimal driving paths when trying to visit multiple job sites in a single day.

"Google Maps stops at 10. Circuit is the next upgrade but that's $20/month ..."from a thread we pulled below
Who experiences it
A salesperson or courier who needs to visit multiple locations.
When it happens
Before starting their day, they need to plot 8-26 job sites efficiently to minimize driving time and maximize visits.
How often
Daily, or whenever a new set of customer visits or deliveries needs to be scheduled.
What they do today
They use free tools like Google Maps (limited to 10 stops) or Mapquest Route planner (limited to 26 stops), often resorting to manual reordering or screenshotting sections.

Read off 25 search phrases and 8 forum threads listed below, 9/27/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 32% year over year

    1,764 a month twelve months ago → 1,207 now for "route planner app".

  • Cooling 7% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in October

    Demand swings 90% across the year, so ship roughly two months before October.

  • Advertisers pay $6.38 a click here

    Buying this intent instead of ranking for it would run roughly $73,689 a month — money is already chasing these searches.

  • 10 real products on page one

    Alongside 11 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/30/2026

Lead keyword
route planner app
Cluster volume
38,500 / mo
across 25 related keywords; lead phrase is 1,300 / mo
CPC
$6.38
what an advertiser pays for one click here
Ad competition
0.42
0-1 scale: some advertisers bidding

Opportunity score 6,369 = 40% contestable search demand (37,620 a month across 25 keywords, after removing 880 brand searches) + 25% how open the competition still is (21 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($6.38 a click) + 10% crowd rankings (Elo 1530, 12 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "route planner app"

12 votes · demand from dataforseo:us, updated 9/30/2026

1,764
Sep 25
1,486
Oct 25
1,764
Nov 25
1,207
Dec 25
929
Jan 26
929
Feb 26
1,486
Mar 26
1,207
Apr 26
1,207
May 26
1,207
Jun 26
1,207
Jul 26
1,207
Aug 26

Peak 1,764 · latest 1,207 · low 929 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (38,500 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a prosumer subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$1,809 – $11,403

57–356 paying users · +6–39 new a month at 5% churn

Year-one run rate

$21,710 – $136,837

the month-12 number annualised — you earn less than this during the ramp

Price

$32/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $2,164Good execution $14,789Breakout $237,464

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $237,464 a month by month 24 (18,480 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 38,500 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.8-5.2% of that, scaled by ad competition 0.42.
  • 10% of visitors sign up, 12% of those pay. Trial-led: people arrive already shopping, so trial-to-paid runs high.
  • That wins 6-39 new subscribers a month. Stack 12 months of that against 5% monthly churn and you're holding 57-356 paying users by month 12.
  • Price $32/mo, taken from the business model below.

Who already builds this

10 real products · 11 articles, explainers and store pages · 12 read in depth · scanned daily on Google for "route planner app"

10 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #3Directiveadventure

    Ranks #3 on Google for "travel trip planner app".

    ~216,171 organic visits a month (estimate)

    directiveadventure.com · from live Google results · verified Aug 18

    source page
  • #3Planner

    Ranks #3 on Google for "route planner app".

    Strengths Optimizes routes with multiple stops, sets goals like service time, and is based on Google Maps API for worldwide availability and accurate data.

    Weaknesses The provided text does not include any information regarding pricing, plans, or monetization details.

    ~63,801 organic visits a month (estimate)

    planner.myrouteonline.com · from live Google results · verified Aug 18

    source page
  • #4Ezrouteplanner

    Ranks #4 on Google for "route planner app".

    Pricing Free; Starter $20 /mo; Standard $40 /mo; Professional $80 /mo; Enterprise $200 /mo

    Strengths Offers a generous free tier for multi-stop route planning, including optimization and export to Google Maps. No account or credit card is required to start using the free plan.

    Weaknesses The free plan is limited to 25 addresses and 25 stops per route. Paid plans increase limits on stored addresses and stops, with the highest paid plan supporting 200 stops per route.

    ~9,438 organic visits a month (estimate)

    ezrouteplanner.com · from live Google results · verified Aug 18

    source page
  • #5Wanderlog

    Ranks #5 on Google for "travel trip planner app".

    Strengths It offers comprehensive travel planning with itinerary creation, map integration, booking management, budgeting, and AI features. It's noted for its ease of use, group collaboration, and ability to centralize all travel information.

    Weaknesses The provided text indicates that the Pro version has an annual-only subscription with no monthly option, and some users note occasional lags or issues with budget tracking when importing packages.

    ~7,290,479 organic visits a month (estimate)

    wanderlog.com · from live Google results · verified Aug 18

    source page
  • #8Stippl

    Ranks #8 on Google for "travel trip planner app".

    Strengths Comprehensive all-in-one travel app for itinerary planning, budgeting, packing, and collaborative group travel. Includes an AI planner for tailored itineraries.

    Weaknesses Specific pricing for paid features or subscriptions is not detailed on the page, making it unclear what 'paid' upgrades entail.

    ~14,766 organic visits a month (estimate)

    stippl.io · from live Google results · verified Aug 18

    source page
  • #10Wanderingkenzie

    Ranks #10 on Google for "travel trip planner app".

    Pricing All apps listed are FREE

    Strengths The article highlights several travel planning apps that are tried, tested, and all free, covering various aspects of trip organization from itinerary management (TripIt) to flight search (Skyscanner) and multi-modal transport (Rome2Rio).

    Weaknesses The article does not provide pricing details for individual apps beyond stating they are 'free', and does not specify if these 'free' versions have limitations or premium paid tiers.

    ~12,865 organic visits a month (estimate)

    wanderingkenzie.com · from live Google results · verified Aug 18

    source page
  • #11Tripit

    Ranks #11 on Google for "travel trip planner app".

    ~68,683 organic visits a month (estimate)

    tripit.com · from live Google results · verified Aug 18

  • #15Mywayroute

    Ranks #15 on Google for "route planner app".

    ~17,261 organic visits a month (estimate)

    mywayroute.com · from live Google results · verified Aug 18

  • #17Hittheroadket

    Ranks #17 on Google for "travel trip planner app".

    ~133,996 organic visits a month (estimate)

    hittheroadket.com · from live Google results · verified Aug 18

  • #19Memoirs Of Acacia

    Ranks #19 on Google for "travel trip planner app".

    ~2,095 organic visits a month (estimate)

    memoirs-of-acacia.com · from live Google results · verified Aug 18

Also ranking, but not products (11)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 78/100

Prosumer subscription

People are actively shopping for a tool here, so charge from day one.

How rivals make money 11 competitors read: 5 on subscriptions, 0 one-time, 0 free. Plans seen: Free; Starter $20 /mo; Standard $40 /mo; Professional $80 /mo; Enterprise $200 /mo · Up to 100 orders a month: Free; 101 to 1,000 orders a month: $150; 1,001 to 2,000 orders a month: Add 15c per order; 2,001 to 3,000 orders a month: Add 13c per order; 3,001 to 5,000 orders a month: Add 10c per order; 5,001 to 10,000 orders a month: Add 8c per order; 10,000 to 20,000 orders a month: Add 5c per order; 20,001 to 50,000 orders a month: Add 3c per order; Above 50,000 orders a month: Talk to us! · SmartRoutes Pricing Plans start from ․26 per driver per month (annual plan). On pricing page: Basic $32 per vehicle /per month; Essentials $54 per vehicle /per month; Premium $65 per vehicle /per month. All prices available monthly or annual (save 10%).

Price to test · from real competitor pricing

$21–$43/mo

Median of 3 competitor pricing pages we could read ($32/mo), widened either side.

What to charge for

Trial then subscribe. This crowd is already comparing paid tools, so ask for the card early rather than running a wide free tier.

Willingness-to-pay evidence

  • 11 competitors read: 5 on subscriptions, 0 one-time, 0 free. Plans seen: Free; Starter $20 /mo; Standard $40 /mo; Professional $80 /mo; Enterprise $200 /mo · Up to 100 orders a month: Free; 101 to 1,000 orders a month: $150; 1,001 to 2,000 orders a month: Add 15c per order; 2,001 to 3,000 orders a month: Add 13c per order; 3,001 to 5,000 orders a month: Add 10c per order; 5,001 to 10,000 orders a month: Add 8c per order; 10,000 to 20,000 orders a month: Add 5c per order; 20,001 to 50,000 orders a month: Add 3c per order; Above 50,000 orders a month: Talk to us! · SmartRoutes Pricing Plans start from ․26 per driver per month (annual plan). On pricing page: Basic $32 per vehicle /per month; Essentials $54 per vehicle /per month; Premium $65 per vehicle /per month. All prices available monthly or annual (save 10%).
  • Advertisers pay $6.38 a click for this intent — real money already chases it.
  • Competitors charge a median of $32/mo, from 3 pricing pages read.
  • 44% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.42 — few advertisers fighting for it.

Firsthand pain signals

8 discussions · source links, check them yourself

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