← Idea market
Work10 searches / mo

Portfolio / case study builder

Shipping work you never wrote up.

Opportunity score

2,245 / 10k

Thin for now. Watch it before you build it.

Rank

#180

Gap

B

  • Demand

    0

    10 contestable searches a month across 1 related keywords.

  • Momentum

    29

    Last three months ran down 25.0% against the three before, seasonality smoothed out.

  • Competition gap

    45

    17 real products rank on page one for this, ad competition 0.69.

  • Crowd

    43

    6 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    n/a

    No ad pricing on this keyword, so there's no read on whether money moves here.

What this score is based on

evidence checked 9/27/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 1 related keywords clustered
  • No firsthand pain signals collected yet
  • 17 competitors analyzed from page-one results
  • 6 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

1 keywords · 10 searches a month combined

Demand counts the whole cluster: 10 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
case study builderunclear10$11.670.67

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Documenting past projects is a time-consuming, ad-hoc process that often gets deprioritized over current work. This leads to a lack of readily available, compelling evidence of their capabilities when opportunities arise.

Who experiences it
A professional with completed work that needs to be presented to clients or employers.
When it happens
When a new client or job opportunity requires demonstrating past project success.
How often
Infrequently, tied to pitching new work or applying for jobs.
What they do today
Manual compilation of project details and artifacts into a document or presentation, often started from scratch for each opportunity.

Read off 1 search phrases, 10/1/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 50% year over year

    16 a month twelve months ago → 8 now for "case study builder".

  • Cooling 25% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in October

    Demand swings 100% across the year, so ship roughly two months before October.

  • 8 real products on page one

    Alongside 11 articles and reference pages, which is room a focused tool can take.

  • 6 builder rankings back it

    Crowd rating 1487 Elo from head-to-head votes on the market.

Search data

verified · dataforseo:us · refreshed 9/27/2026

Lead keyword
case study builder
Cluster volume
10 / mo
across 1 related keywords; lead phrase is 10 / mo
CPC
-
what an advertiser pays for one click here
Ad competition
0.69
0-1 scale: crowded auction, money is here but so is everyone else

Opportunity score 2,245 = 40% contestable search demand (10 a month across 1 keywords) + 25% how open the competition still is (17 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay (no ad pricing) + 10% crowd rankings (Elo 1487, 6 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "case study builder"

6 votes · demand from dataforseo:us, updated 9/27/2026

16
Sep 25
16
Oct 25
8
Nov 25
8
Dec 25
8
Jan 26
8
Feb 26
8
Mar 26
16
Apr 26
8
May 26
8
Jun 26
8
Jul 26
8
Aug 26

Peak 16 · latest 8 · low 8 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

Revenue potential

estimate, not a promise

Priced and converted as a freemium consumer app — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$0 – $0

0–0 paying users · +0–0 new a month at 7% churn

Year-one run rate

$0 – $2

the month-12 number annualised — you earn less than this during the ramp

Price

$9/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $0Good execution $0Breakout $3

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $3 a month by month 24 (1 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 10 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.7-4.8% of that, scaled by ad competition 0.69.
  • 12% of visitors sign up, 2% of those pay. Freemium consumer: roughly 1-3% of free users ever pay, so this needs volume.
  • That wins 0-0 new subscribers a month. Stack 12 months of that against 7% monthly churn and you're holding 0-0 paying users by month 12.
  • Price $9/mo, taken from the business model below.

Who already builds this

8 real products · 11 articles, explainers and store pages · scanned daily on Google for "case study builder"

8 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #5Casestudydesigner

    Ranks #5 on Google for "case study builder".

    casestudydesigner.app · from live Google results · verified Aug 18

  • #6Bit

    Ranks #6 on Google for "case study builder".

    bit.ai · from live Google results · verified Aug 18

  • #7Originality

    Ranks #7 on Google for "case study builder".

    originality.ai · from live Google results · verified Aug 18

  • #12Blog

    Ranks #12 on Google for "case study builder".

    blog.uxfol.io · from live Google results · verified Aug 18

  • #14Gamma

    Ranks #14 on Google for "case study builder".

    gamma.app · from live Google results · verified Aug 18

  • #15Fleck

    Ranks #15 on Google for "case study builder".

    fleck.ai · from live Google results · verified Aug 18

  • #161min

    Ranks #16 on Google for "case study builder".

    1min.ai · from live Google results · verified Aug 18

  • #19Casestudybuilder

    Ranks #19 on Google for "case study builder".

    casestudybuilder.io · from live Google results · verified Aug 18

Also ranking, but not products (11)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 7/100

Freemium consumer app

Broad consumer intent: get them using it free, charge for volume and polish.

Price to test · from ad click value

$4–$14/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($0.00) — a starting price to test, not a proven one.

What to charge for

Free core, paid depth. Gate history, exports and power features rather than the first-run experience — the exact free limit is something you tune after launch, not something this data can tell you.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • 0% of the 1-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.69 — advertisers bid hard here.

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