← Idea market
Health17,270 searches / mo

Mood tracking

Patterns instead of a diary you abandon.

Opportunity score

4,348 / 10k

Niche, but buildable. Small audience, low noise.

Rank

#118

Gap

C

  • Demand

    59

    17,270 contestable searches a month across 25 related keywords.

  • Momentum

    35

    Last three months ran down 18.6% against the three before, seasonality smoothed out.

  • Competition gap

    16

    25 real products rank on page one for this, ad competition 0.88.

  • Crowd

    41

    10 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    26

    Advertisers pay $0.86 a click for this search — almost nobody pays to reach these searchers.

What this score is based on

evidence checked 9/26/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • 8 firsthand pain signals from forum threads
  • 25 competitors analyzed from page-one results
  • 10 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 17,270 searches a month combined

Demand counts the whole cluster: 17,270 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
mood trackingunclear4,400$1.120.67
mood chartsunclear3,600$0.210.89
mood journalingunclear1,000$0.501.00
mood tracker journalwants a tool590$0.660.99
mood tracking journalunclear590$0.660.99
mood tracker printablewants a tool590$0.291.00
bipolar disorder mood chartwants an article590$2.630.35
journal mood trackerwants a tool590$0.660.99
mood chart bipolarwants an article590$2.630.35
daily mood trackerwants a tool390$0.430.99
bipolar mood trackerwants a tool390$2.500.25
mood tracker for bipolarwants a tool390$2.500.25
bipolar disorder mood trackerwants a tool390$2.500.25
daily mood trackingunclear390$0.430.99
day mood trackerwants a tool390$0.430.99
mood logunclear390$3.900.13
mood tracker pdfwants a tool390$1.380.45
emoods bipolar mood trackerwants a tool320$3.080.02
emoodsunclear320-0.01
mood journal bipolarunclear260$1.340.59
daily mood chartwants an article210$1.360.47
monthly mood trackerwants a tool140$0.040.99
mental health mood tracker printablewants a tool140$0.131.00
bipolar mood tracker journalwants a tool110$0.150.16
mood tracker sheetswants a tool110$0.040.99

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Individuals meticulously log daily moods and associated factors using various tools, but struggle to derive meaningful insights or see actionable trends over time. The effort of daily tracking often doesn't translate into understanding patterns needed to improve their mood or manage conditions effectively.

"So I'm genuinely asking whether a mood tracker is supposed to bring some sort of insight into your life, and do you take steps to improve your mood ..."from a thread we pulled below
Who experiences it
Someone seeking insight into their emotional patterns due to conditions like bipolar disorder, cyclothymia, or ADHD.
When it happens
When trying to understand the relationship between their daily activities, medication, or symptoms and their mood shifts.
How often
Daily, when recording their mood, symptoms, or energy levels, or weekly/monthly when attempting to review trends.
What they do today
Using printable sheets (590/mo), a journaling app like Pixels Journaling: Mood Tracker app by Teo Vigul, or a complex bullet journal setup with calindex pages, where the data aggregation for insights is manual or limited.

Read off 25 search phrases and 8 forum threads listed below, 10/1/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 18% year over year

    4,194 a month twelve months ago → 3,431 now for "mood tracking".

  • Cooling 19% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in February

    Demand swings 241% across the year, so ship roughly two months before February.

  • Advertisers pay $0.86 a click here

    Buying this intent instead of ranking for it would run roughly $4,456 a month — money is already chasing these searches.

  • 7 real products on page one

    Alongside 17 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/26/2026

Lead keyword
mood tracking
Cluster volume
17,270 / mo
across 25 related keywords; lead phrase is 4,400 / mo
CPC
$0.86
what an advertiser pays for one click here
Ad competition
0.88
0-1 scale: crowded auction, money is here but so is everyone else

Opportunity score 4,348 = 40% contestable search demand (17,270 a month across 25 keywords) + 25% how open the competition still is (25 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($0.86 a click) + 10% crowd rankings (Elo 1473, 10 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "mood tracking"

10 votes · demand from dataforseo:us, updated 9/26/2026

4,194
Sep 25
4,194
Oct 25
4,194
Nov 25
5,147
Dec 25
9,435
Jan 26
4,194
Feb 26
4,194
Mar 26
4,194
Apr 26
3,431
May 26
3,431
Jun 26
2,764
Jul 26
3,431
Aug 26

Peak 9,435 · latest 3,431 · low 2,764 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (17,270 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a hard to charge for directly — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$32 – $219

4–24 paying users · +0–3 new a month at 7% churn

Year-one run rate

$385 – $2,627

the month-12 number annualised — you earn less than this during the ramp

Price

$9/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $37Good execution $269Breakout $5,466

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $5,466 a month by month 24 (1,184 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 17,270 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.6-4.4% of that, scaled by ad competition 0.88.
  • 12% of visitors sign up, 2% of those pay. Freemium consumer: roughly 1-3% of free users ever pay, so this needs volume.
  • That wins 0-3 new subscribers a month. Stack 12 months of that against 7% monthly churn and you're holding 4-24 paying users by month 12.
  • Price $9/mo, taken from the business model below.

Who already builds this

7 real products · 17 articles, explainers and store pages · 6 read in depth · scanned daily on Google for "mood tracking"

7 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #1Dbsalliance

    Ranks #1 on Google for "mood tracking".

    Strengths Offers a comprehensive set of trackers (mood, symptom, medication, substance use, nutrition & exercise) and journals, along with a PHQ-9 scale and goal planning tools, all downloadable.

    Weaknesses The tracker is provided as downloadable sheets, implying a manual, paper-based tracking system rather than a digital interactive application.

    ~141,093 organic visits a month (estimate)

    dbsalliance.org · from live Google results · verified Aug 18

    source page
  • #9Blueprint

    Ranks #9 on Google for "mood charts".

    ~183,776 organic visits a month (estimate)

    blueprint.ai · from live Google results · verified Aug 18

  • #13Dribbble

    Ranks #13 on Google for "mood tracking".

    ~2,621,355 organic visits a month (estimate)

    dribbble.com · from live Google results · verified Aug 18

  • #14Therapyinanutshell

    Ranks #14 on Google for "mood charts".

    ~207,344 organic visits a month (estimate)

    therapyinanutshell.com · from live Google results · verified Aug 18

  • #15Thehousewifemodern

    Ranks #15 on Google for "mood charts".

    ~8,551 organic visits a month (estimate)

    thehousewifemodern.com · from live Google results · verified Aug 18

  • #18Moodistory

    Ranks #18 on Google for "mood tracking".

    ~238 organic visits a month (estimate)

    moodistory.com · from live Google results · verified Aug 18

  • #19Human

    Ranks #19 on Google for "mood tracking".

    ~41,377 organic visits a month (estimate)

    human.health · from live Google results · verified Aug 18

Also ranking, but not products (17)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 7/100

Hard to charge for directly

Every one of the 5 competitors we read gives this away free — the money here is attention, not subscriptions.

How rivals make money 5 competitors read: all free or ad-supported.

Price to test · from ad click value

$4–$14/mo

No competitor charges for this. If you do put a paid tier up, this band is what the $0.86 click price implies people are worth, not what anyone is proven to pay.

What to charge for

Free tool, revenue on the side: affiliate links, sponsored placements or a paid pro layer for the small slice who use it weekly. Charging at the front door means competing with free.

Willingness-to-pay evidence

  • 5 competitors read: all free or ad-supported.
  • Advertisers pay $0.86 a click for this intent — real money already chases it.
  • 0% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.88 — advertisers bid hard here.

Firsthand pain signals

8 discussions · source links, check them yourself

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