← Idea market
Work730 searches / mo

Invoice chasing

Polite reminders that go out on their own.

Opportunity score

3,103 / 10k

Niche, but buildable. Small audience, low noise.

Rank

#164

Gap

C

  • Demand

    6

    730 contestable searches a month across 18 related keywords.

  • Momentum

    30

    Last three months ran down 23.8% against the three before, seasonality smoothed out.

  • Competition gap

    29

    23 real products rank on page one for this, ad competition 0.27.

  • Crowd

    43

    14 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    100

    Advertisers pay $34.30 a click for this search — real budget chases this problem.

What this score is based on

evidence checked 9/25/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 18 related keywords clustered
  • No firsthand pain signals collected yet
  • 23 competitors analyzed from page-one results
  • 14 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

18 keywords · 730 searches a month combined

Demand counts the whole cluster: 730 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
invoice chasingunclear260$23.240.27
chase an invoiceunclear260$23.240.27
chasing payment emailunclear30-0.01
chasing for payment emailunclear30-0.01
chase invoice paymentunclear20$69.580.45
chasing unpaid invoicesunclear10-0.00
chasing overdue invoicesunclear10--
chasing outstanding invoicesunclear10--
chasing overdue invoices emailunclear10--
chasing invoice emailunclear10--
chase invoice payment emailunclear10--
chasing late invoicesunclear10--
chasing overdue paymentsunclear10-0.00
chasing payment email examplewants an article10-0.00
chasing up invoicesunclear10-0.00
invoice chase emailunclear10--
overdue invoice chaserunclear10--
payment chasing emailunclear10--

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Manually drafting and sending payment reminder emails for overdue invoices is a time-consuming and emotionally taxing task that detracts from core business activities. Despite consistent effort, there's no guarantee the payment will arrive, causing financial uncertainty and requiring repeated manual follow-ups.

Who experiences it
A freelancer or small business owner who has delivered a service or product and is awaiting payment.
When it happens
An invoice due date has passed, or is approaching, and no payment has been received for services or goods rendered.
How often
This recurs with every client that delays payment, impacting financial flow multiple times per month or quarter, as indicated by search volumes like "invoice chasing" (260/mo) and "chasing payment email" (30/mo).
What they do today
They manually draft or adapt emails, searching for phrases like "chasing overdue invoices email" (10/mo) or "chasing payment email example" (10/mo), to send polite reminders, which consume time and effort for each outstanding invoice.

Read off 18 search phrases, 9/29/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 65% year over year

    442 a month twelve months ago → 156 now for "invoice chasing".

  • Cooling 24% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in November

    Demand swings 414% across the year, so ship roughly two months before November.

  • Advertisers pay $34.30 a click here

    Buying this intent instead of ranking for it would run roughly $7,512 a month — money is already chasing these searches.

  • 6 real products on page one

    Alongside 17 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/25/2026

Lead keyword
invoice chasing
Cluster volume
730 / mo
across 18 related keywords; lead phrase is 260 / mo
CPC
$34.30
what an advertiser pays for one click here
Ad competition
0.27
0-1 scale: barely any advertisers bidding

Opportunity score 3,103 = 40% contestable search demand (730 a month across 18 keywords) + 25% how open the competition still is (23 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($34.30 a click) + 10% crowd rankings (Elo 1486, 14 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "invoice chasing"

14 votes · demand from dataforseo:us, updated 9/25/2026

442
Sep 25
663
Oct 25
359
Nov 25
239
Dec 25
239
Jan 26
156
Feb 26
193
Mar 26
193
Apr 26
193
May 26
156
Jun 26
129
Jul 26
156
Aug 26

Peak 663 · latest 156 · low 129 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 18 related phrases (730 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a b2b subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$6 – $35

0–2 paying users · +0–0 new a month at 2% churn

Year-one run rate

$69 – $424

the month-12 number annualised — you earn less than this during the ramp

Price

$17/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $7Good execution $51Breakout $658

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $658 a month by month 24 (146 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 730 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.9-5.5% of that, scaled by ad competition 0.27.
  • 6% of visitors sign up, 5% of those pay. B2B: fewer visitors, but a paying seat is worth many consumer subs.
  • That wins 0-0 new subscribers a month. Stack 12 months of that against 2% monthly churn and you're holding 0-2 paying users by month 12.
  • Price $17/mo, taken from the business model below.

Who already builds this

6 real products · 17 articles, explainers and store pages · 12 read in depth · scanned daily on Google for "invoice chasing"

6 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #1Chase

    Ranks #1 on Google for "chase an invoice".

    Pricing Create invoices at no additional monthly cost; 3.5% + 10¢ Card processing rate

    Strengths No additional monthly cost, same-day deposits for card payments, offers flexible payment options (card, Zelle, cash, check), and automatic reconciliation for card payments.

    Weaknesses Exclusively available to Chase Business Complete Banking customers, recurring invoices are unavailable, and Zelle/check payments require manual tracking/updates.

    ~52,040,885 organic visits a month (estimate)

    chase.com · from live Google results · verified Aug 18

    source page
  • #3Invoicechaser

    Ranks #3 on Google for "invoice chasing".

    Strengths Automates respectful, AI-powered invoice follow-ups, tailoring messages to client sensitivity and invoice age, which saves significant manual effort and improves cash flow.

    Weaknesses Pricing details, specific plans, and integrations beyond Xero are not disclosed on the page.

    invoicechaser.app · from live Google results · verified Aug 18

    source page
  • #4Resolvepay

    Ranks #4 on Google for "invoice chasing".

    Pricing Custom plans / based on scoping & implementation; Talk to Sales

    Strengths Automates credit checks, net terms invoicing, and accounts receivable workflows (including reminders and payment portals). Offers flexible invoice advance payments to improve cash flow.

    Weaknesses Pricing is custom and not transparently displayed, requiring users to contact sales. There is no free tier or publicly listed monthly price.

    ~11,466 organic visits a month (estimate)

    resolvepay.com · from live Google results · verified Aug 18

    source page
  • #8Gaviti

    Ranks #8 on Google for "chase an invoice".

    Pricing Custom Pricing for Your Company’s Needs: tailored pricing based on your usage — not per user.

    Strengths Offers comprehensive A/R management and automation, including AI-powered credit review, dunning & collections, dispute management, and no-fee ACH processing. Provides a high degree of customizability and unlimited users/workflows.

    Weaknesses Pricing is not transparent and requires a quote, which might be a barrier for small businesses or those seeking immediate cost information.

    ~6,094 organic visits a month (estimate)

    gaviti.com · from live Google results · verified Aug 18

    source page
  • #11Accesspaysuite

    Ranks #11 on Google for "invoice chasing".

    Pricing Direct Debit From 8 pence per transaction; Payment gateway From £25 per month; Other payment solutions Custom

    Strengths Offers flexible, tailored pricing based on business needs, payment volumes, and industry; supports multiple payment methods (Direct Debit, card payments, Pay by Bank) and integrates with various business software.

    Weaknesses Specific pricing requires a custom quote, making upfront cost comparison difficult; the cheapest monthly price is in GBP, not USD, and only for one service ('Payment gateway').

    ~4,385 organic visits a month (estimate)

    accesspaysuite.com · from live Google results · verified Aug 18

    source page
  • #15Loopsuite

    Ranks #15 on Google for "invoice chasing".

    loopsuite.ai · from live Google results · verified Aug 18

Also ranking, but not products (17)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 55/100

B2B subscription

Sold per seat or per workspace to people using it for work.

How rivals make money 11 competitors read: 9 on subscriptions, 0 one-time, 1 free. Plans seen: Create invoices at no additional monthly cost; 3.5% + 10¢ Card processing rate · Custom plans / based on scoping & implementation; Talk to Sales · Standard 1% + 20p Per transaction; Advanced 1.25% + 20p Per transaction; Pro 1.4% + 20p Per transaction; Custom Fully customised package

Price to test · from real competitor pricing

$11–$23/mo

Median of 2 competitor pricing pages we could read ($17/mo), widened either side.

What to charge for

Per-seat pricing. Paywall the collaboration side — sharing, exports, multiple workspaces — not the core record keeping.

What this data can't tell you

  • · Only 2 published prices backs this band, so expect to move it after launch.

Willingness-to-pay evidence

  • 11 competitors read: 9 on subscriptions, 0 one-time, 1 free. Plans seen: Create invoices at no additional monthly cost; 3.5% + 10¢ Card processing rate · Custom plans / based on scoping & implementation; Talk to Sales · Standard 1% + 20p Per transaction; Advanced 1.25% + 20p Per transaction; Pro 1.4% + 20p Per transaction; Custom Fully customised package
  • Advertisers pay $34.30 a click for this intent — real money already chases it.
  • Competitors charge a median of $17/mo, from 2 pricing pages read.
  • 0% of the 18-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.27 — few advertisers fighting for it.

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