← Idea market
Nonprofit40 searches / mo

Fundraising progress

Momentum people can see.

Opportunity score

3,154 / 10k

Niche, but buildable. Small audience, low noise.

Rank

#162

Gap

B

  • Demand

    0

    40 contestable searches a month across 4 related keywords.

  • Momentum

    67

    Last three months ran up 20.0% against the three before, seasonality smoothed out.

  • Competition gap

    49

    19 real products rank on page one for this, ad competition 0.04.

  • Crowd

    39

    10 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    n/a

    No ad pricing on this keyword, so there's no read on whether money moves here.

What this score is based on

evidence checked 10/1/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 4 related keywords clustered
  • 8 firsthand pain signals from forum threads
  • 19 competitors analyzed from page-one results
  • 10 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

4 keywords · 40 searches a month combined

Demand counts the whole cluster: 40 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
fundraising progressunclear10$0.060.10
tracking fundraising progressunclear10-0.00
fundraiser progress meterunclear10-0.00
fundraising progress thermometerunclear10-0.52

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Fundraising professionals struggle to visually represent the nuance of fundraising progress beyond simple goal attainment, leading to a disconnect between actual success and displayed momentum. Existing methods don't capture the 'why' or 'how' of fundraising results, causing a lack of engagement from stakeholders.

"How does your office display fundraising progress and wins?"from a thread we pulled below
Who experiences it
A fundraising professional displaying FY27 fundraising progress and big wins in their office.
When it happens
When asked by their boss to come up with a fun way to display fundraising progress and big wins for the new fiscal year.
How often
At the start of each new fiscal year, or when monitoring ongoing fundraising activity.
What they do today
Manual tracking with displays like a fundraising progress thermometer (10/mo search volume), which often feels insufficient or unengaging for conveying 'big wins'.

Read off 4 search phrases and 8 forum threads listed below, 9/25/2026.

Why now

Demand is climbing and the field hasn't consolidated.

  • Demand is steady year over year

    24 a month twelve months ago → 24 now for "fundraising progress".

  • Rising 20% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in September

    Demand swings 200% across the year and you are inside the peak window right now.

  • 8 real products on page one

    Alongside 11 articles and reference pages, which is room a focused tool can take.

  • 10 builder rankings back it

    Crowd rating 1453 Elo from head-to-head votes on the market.

Search data

verified · dataforseo:us · refreshed 10/1/2026

Lead keyword
fundraising progress
Cluster volume
40 / mo
across 4 related keywords; lead phrase is 20 / mo
CPC
-
what an advertiser pays for one click here
Ad competition
0.04
0-1 scale: barely any advertisers bidding

Opportunity score 3,154 = 40% contestable search demand (40 a month across 4 keywords) + 25% how open the competition still is (19 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay (no ad pricing) + 10% crowd rankings (Elo 1453, 10 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "fundraising progress"

10 votes · demand from dataforseo:us, updated 10/1/2026

24
Oct 25
24
Nov 25
12
Dec 25
12
Jan 26
12
Feb 26
24
Mar 26
24
Apr 26
24
May 26
12
Jun 26
12
Jul 26
36
Aug 26
24
Sep 26

Peak 36 · latest 24 · low 12 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 4 related phrases (40 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a prosumer subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$2 – $15

0–0 paying users · +0–0 new a month at 5% churn

Year-one run rate

$29 – $176

the month-12 number annualised — you earn less than this during the ramp

Price

$35/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $3Good execution $19Breakout $270

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $270 a month by month 24 (19 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 40 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 1.0-5.9% of that, scaled by ad competition 0.04.
  • 10% of visitors sign up, 12% of those pay. Trial-led: people arrive already shopping, so trial-to-paid runs high.
  • That wins 0-0 new subscribers a month. Stack 12 months of that against 5% monthly churn and you're holding 0-0 paying users by month 12.
  • Price $35/mo, taken from the business model below.

Who already builds this

8 real products · 11 articles, explainers and store pages · 6 read in depth · scanned daily on Google for "fundraising progress"

8 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #1Causevox

    Ranks #1 on Google for "fundraising progress".

    Pricing Free

    Strengths It is a free tool for creating customized fundraising thermometers that can be downloaded as an image or embedded dynamically on a website, offering features like progress fill animation and various display options.

    Weaknesses The advanced features like progress fill animation are only available when embedding the JavaScript code, and the tool does not automatically update progress, requiring manual input for changes.

    ~29,321 organic visits a month (estimate)

    causevox.com · from live Google results · verified Aug 18

    source page
  • #2Funraise

    Ranks #2 on Google for "fundraising progress".

    Pricing Free $0 /month (for organizations raising under $1 million annually); Premium Plans (contact Sales for quote)

    Strengths The thermometer generator is free to use and provides real-time progress tracking, enhancing donor engagement and transparency. It supports customization with brand colors and seamless integration into websites.

    Weaknesses The generator itself is a standalone tool, but for an 'automated progress bar' with features like donor feeds, users are directed to the 'Fundraising Websites' tool, which is part of their broader platform, potentially requiring a premium plan for full automation and advanced features.

    ~32,073 organic visits a month (estimate)

    funraise.org · from live Google results · verified Aug 18

    source page
  • #2Givebutter

    Ranks #2 on Google for "tracking fundraising progress".

    Pricing Free forever $0/month; Givebutter Plus starting at $29/month (for 250 or less contacts) to $129/month (for 5,000 contacts) monthly, or $348 to $1,548 billed annually. Contact-based pricing only applies to Givebutter Plus. Platform fees: 0% when tips enabled, 3% when tips disabled. Processing fees: 0% when tips enabled, 2.9% + 30¢ for cards / 1.9% + 30¢ for ACH when tips disabled (donors can cover these).

    Strengths Offers a comprehensive suite of free fundraising tools, including real-time goal tracking, donor management, and various campaign types. Provides flexibility with platform and processing fees by allowing optional donor tips.

    Weaknesses Advanced features, automated workflows, and expanded data visualizations are only available with the paid 'Givebutter Plus' subscription. Pricing for 'Givebutter Plus' scales with the number of contacts, which can increase costs for larger organizations needing advanced features.

    ~198,399 organic visits a month (estimate)

    givebutter.com · from live Google results · verified Aug 18

    source page
  • #3Bloomerang

    Ranks #3 on Google for "fundraising progress".

    Pricing Bloomerang Fundraising: Starting at $40 /month, billed annually (must be purchased as part of bundle with Bloomerang CRM); Bloomerang CRM: Starting at $125 /month, billed annually; The Giving Platform: Starting at $242 /month, billed annually

    Strengths Offers a free fundraising thermometer template with customization options. The main platform provides a comprehensive suite of tools for fundraising, CRM, and volunteer management, including AI-driven insights and unlimited users.

    Weaknesses The cheapest paid plan (Bloomerang Fundraising) requires purchase with the Bloomerang CRM, which costs more. Specific pricing for advanced features or exact bundles is not detailed, requiring contact with sales.

    ~52,351 organic visits a month (estimate)

    bloomerang.com · from live Google results · verified Aug 18

    source page
  • #4Cheddarup

    Ranks #4 on Google for "tracking fundraising progress".

    ~54,905 organic visits a month (estimate)

    cheddarup.com · from live Google results · verified Aug 18

    source page
  • #6Callhub

    Ranks #6 on Google for "fundraising progress".

    Pricing Essential $6 in free credits; Standard rates apply for Calling ($0.045 /dial), Texting ($0.019 /SMS segment*), MMS ($0.048 /MMS message), Voice Broadcast ($0.046 /min); Scale (Custom volume rates)

    Strengths Offers a free fundraising thermometer generator and comprehensive multi-channel campaign tools (calling, texting, email, relational organizing) with integrations for various CRMs.

    Weaknesses The specific product being asked about (Fundraising Thermometer) is free and does not appear to be a monetized feature itself. The main CallHub platform has pay-as-you-go pricing without clear monthly subscription tiers, making cost predictability potentially complex.

    ~21,503 organic visits a month (estimate)

    callhub.io · from live Google results · verified Aug 18

    source page
  • #7Edit

    Ranks #7 on Google for "tracking fundraising progress".

    ~121,474 organic visits a month (estimate)

    edit.org · from live Google results · verified Aug 18

  • #10Treerootsnonprofits

    Ranks #10 on Google for "tracking fundraising progress".

    ~248 organic visits a month (estimate)

    treerootsnonprofits.com · from live Google results · verified Aug 18

Also ranking, but not products (11)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 55/100

Prosumer subscription

People are actively shopping for a tool here, so charge from day one.

How rivals make money 5 competitors read: 5 on subscriptions, 0 one-time, 0 free. Plans seen: Free · Free $0 /month (for organizations raising under $1 million annually); Premium Plans (contact Sales for quote) · Free forever $0/month; Givebutter Plus starting at $29/month (for 250 or less contacts) to $129/month (for 5,000 contacts) monthly, or $348 to $1,548 billed annually. Contact-based pricing only applies to Givebutter Plus. Platform fees: 0% when tips enabled, 3% when tips disabled. Processing fees: 0% when tips enabled, 2.9% + 30¢ for cards / 1.9% + 30¢ for ACH when tips disabled (donors can cover these).

Price to test · from real competitor pricing

$23–$47/mo

Median of 2 competitor pricing pages we could read ($35/mo), widened either side.

What to charge for

Trial then subscribe. This crowd is already comparing paid tools, so ask for the card early rather than running a wide free tier.

What this data can't tell you

  • · Only 2 published prices backs this band, so expect to move it after launch.

Willingness-to-pay evidence

  • 5 competitors read: 5 on subscriptions, 0 one-time, 0 free. Plans seen: Free · Free $0 /month (for organizations raising under $1 million annually); Premium Plans (contact Sales for quote) · Free forever $0/month; Givebutter Plus starting at $29/month (for 250 or less contacts) to $129/month (for 5,000 contacts) monthly, or $348 to $1,548 billed annually. Contact-based pricing only applies to Givebutter Plus. Platform fees: 0% when tips enabled, 3% when tips disabled. Processing fees: 0% when tips enabled, 2.9% + 30¢ for cards / 1.9% + 30¢ for ACH when tips disabled (donors can cover these).
  • Competitors charge a median of $35/mo, from 2 pricing pages read.
  • 100% of the 4-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.04 — few advertisers fighting for it.

Firsthand pain signals

8 discussions · source links, check them yourself

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