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Auto15,890 searches / mo

EV charging planner

Stops that match your real range.

Opportunity score

5,518 / 10k

Worth a weekend. Demand is real, execution decides it.

Rank

#72

Gap

B

  • Demand

    58

    15,890 contestable searches a month across 25 related keywords.

  • Momentum

    23

    Last three months ran down 32.2% against the three before, seasonality smoothed out.

  • Competition gap

    43

    20 real products rank on page one for this, ad competition 0.18.

  • Crowd

    46

    6 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    79

    Advertisers pay $5.62 a click for this search — real budget chases this problem.

What this score is based on

evidence checked 9/26/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 25 related keywords clustered
  • No firsthand pain signals collected yet
  • 20 competitors analyzed from page-one results
  • 6 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

25 keywords · 15,890 searches a month combined

Demand counts the whole cluster: 15,890 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
ev trip plannerwants a tool2,900$4.750.09
ev route plannerwants a tool2,900$4.520.03
electric vehicle route plannerwants a tool2,900$4.520.03
tesla road trip plannerwants a tool1,900$12.650.01
tesla trip planner appwants a tool880$1.180.03
ev road trip plannerwants a tool590$5.030.09
ev charging plannerwants a tool260$3.950.15
electric car trip plannerwants a tool260$4.770.13
plugshare trip plannerwants a tool260$6.880.06
plug share trip plannerwants a tool260$6.880.06
tesla charge plannerwants a tool260$12.190.02
tesla charging plannerwants a tool260$12.190.02
ev charging route plannerwants a tool210$3.810.21
electric car charging route plannerwants a tool210$3.810.21
electric car route plannerwants a tool170$3.170.10
ev trip planner appwants a tool170$2.930.20
best ev route plannerwants a tool170$5.470.11
route planner for electric carswants a tool170$3.170.10
ev map plannerwants a tool170$1.960.10
electric car journey plannerwants a tool170$3.170.10
route planner electric carwants a tool170$3.170.10
ev plannerwants a tool170$4.750.06
ev travel plannerwants a tool170$5.150.12
trip planner evwants a tool170$5.150.12
ev route planner appwants a tool140$2.210.07

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Existing "ev charging planner" (260/mo) tools fail to accurately predict vehicle range under real-world conditions, leading to uncertainty about reaching the next charging station. This forces drivers to constantly monitor battery levels and potentially divert from planned routes or choose slower, less convenient chargers.

Who experiences it
An electric vehicle owner planning a road trip.
When it happens
They are mapping out the route and charging stops for an extended journey.
How often
Whenever they plan an EV road trip, which they search for using terms like "ev trip planner" (2,900/mo) and "tesla road trip planner" (1,900/mo).
What they do today
They use general EV route planning apps or websites which often suggest chargers without fully accounting for their specific vehicle's real-world range or current battery state.

Read off 25 search phrases, 9/27/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 46% year over year

    258 a month twelve months ago → 139 now for "ev charging planner".

  • Cooling 32% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in December

    Demand swings 129% across the year, so ship roughly two months before December.

  • Advertisers pay $5.62 a click here

    Buying this intent instead of ranking for it would run roughly $26,791 a month — money is already chasing these searches.

  • 10 real products on page one

    Alongside 10 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/26/2026

Lead keyword
ev charging planner
Cluster volume
15,890 / mo
across 25 related keywords; lead phrase is 260 / mo
CPC
$5.62
what an advertiser pays for one click here
Ad competition
0.18
0-1 scale: barely any advertisers bidding

Opportunity score 5,518 = 40% contestable search demand (15,890 a month across 25 keywords) + 25% how open the competition still is (20 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($5.62 a click) + 10% crowd rankings (Elo 1515, 6 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "ev charging planner"

6 votes · demand from dataforseo:us, updated 9/26/2026

258
Sep 25
209
Oct 25
318
Nov 25
258
Dec 25
318
Jan 26
258
Feb 26
318
Mar 26
258
Apr 26
318
May 26
258
Jun 26
209
Jul 26
139
Aug 26

Peak 318 · latest 139 · low 139 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 25 related phrases (15,890 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a freemium consumer app — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$132 – $805

5–29 paying users · +1–3 new a month at 7% churn

Year-one run rate

$1,580 – $9,665

the month-12 number annualised — you earn less than this during the ramp

Price

$28/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $150Good execution $988Breakout $15,646

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $15,646 a month by month 24 (1,090 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 15,890 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.9-5.7% of that, scaled by ad competition 0.18.
  • 12% of visitors sign up, 2% of those pay. Freemium consumer: roughly 1-3% of free users ever pay, so this needs volume.
  • That wins 1-3 new subscribers a month. Stack 12 months of that against 7% monthly churn and you're holding 5-29 paying users by month 12.
  • Price $28/mo, taken from the business model below.

Who already builds this

10 real products · 10 articles, explainers and store pages · scanned daily on Google for "ev charging planner"

10 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #2Chargehub

    Ranks #2 on Google for "ev charging planner".

    chargehub.com · from live Google results · verified Aug 18

  • #3Evnavigation

    Ranks #3 on Google for "ev charging planner".

    evnavigation.com · from live Google results · verified Aug 18

  • #9Evtripplanner

    Ranks #9 on Google for "ev trip planner".

    evtripplanner.com · from live Google results · verified Aug 18

  • #10Ionity

    Ranks #10 on Google for "ev charging planner".

    ionity.eu · from live Google results · verified Aug 18

  • #12Hertz

    Ranks #12 on Google for "ev charging planner".

    hertz.com · from live Google results · verified Aug 18

  • #13Chargemap

    Ranks #13 on Google for "ev charging planner".

    chargemap.com · from live Google results · verified Aug 18

  • #15Tesla

    Ranks #15 on Google for "ev charging planner".

    tesla.com · from live Google results · verified Aug 18

  • #16Evrouteplanner

    Ranks #16 on Google for "ev charging planner".

    evrouteplanner.tatamotors.com · from live Google results · verified Aug 18

  • #16Tollguru

    Ranks #16 on Google for "ev trip planner".

    tollguru.com · from live Google results · verified Aug 18

  • #20Nissanusa

    Ranks #20 on Google for "ev trip planner".

    nissanusa.com · from live Google results · verified Aug 18

Also ranking, but not products (10)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 42/100

Freemium consumer app

Broad consumer intent: get them using it free, charge for volume and polish.

Price to test · from ad click value

$11–$45/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($5.62) — a starting price to test, not a proven one.

What to charge for

Free core, paid depth. Gate history, exports and power features rather than the first-run experience — the exact free limit is something you tune after launch, not something this data can tell you.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $5.62 a click for this intent — real money already chases it.
  • 16% of the 25-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.18 — few advertisers fighting for it.

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