← Idea market
Creator230 searches / mo

Brand deal tracking

Deliverables and payments per deal.

Opportunity score

2,247 / 10k

Thin for now. Watch it before you build it.

Rank

#179

Gap

C

  • Demand

    0

    230 contestable searches a month across 7 related keywords.

  • Momentum

    8

    Last three months ran down 50.2% against the three before, seasonality smoothed out.

  • Competition gap

    26

    23 real products rank on page one for this, ad competition 0.55.

  • Crowd

    43

    6 head-to-head rankings from builders, counted at partial weight until 20.

  • Willingness to pay

    100

    Advertisers pay $51.65 a click for this search — real budget chases this problem.

What this score is based on

evidence checked 9/27/2026

  • Search demand verified against Google Ads data
  • 12 months of search history
  • 7 related keywords clustered
  • No firsthand pain signals collected yet
  • 23 competitors analyzed from page-one results
  • 6 crowd rankings from builders

Search demand comes from Google Ads data via DataForSEO and refreshes daily. Competitors come from a live scan of page-one results. Crowd input comes from builders ranking ideas 1-2-3 on the market.

Keyword cluster

7 keywords · 230 searches a month combined

Demand counts the whole cluster: 230 searches a month across every relevant way people look for this problem. The intent label on each keyword tells you how close that searcher is to wanting software.

KeywordIntentSearchesCPCAd comp.
influencer crmunclear110$30.860.37
influencer relationship management softwarewants a tool40-0.07
crm for influencer marketingunclear30$86.510.02
influencer marketing crmunclear20$52.580.19
crm for influencersunclear10-0.86
crm influencer marketingunclear10-0.14
influencer crm toolwants a tool10$78.470.83

CPC is what an advertiser pays Google for one click on that phrase — a rough price tag on how valuable the visitor is. Ad comp. runs 0 to 1 and is how full the ad auction is: near 1 means advertisers are fighting over it (money is there, but ranking is hard), near 0 means almost nobody bids.

Who has the problem

Marketers lack a specialized system to track granular deliverables and payment milestones for each influencer deal, leading to potential missed deadlines and payment errors. The absence of an 'influencer crm tool' (10/mo) means critical deal-specific information is scattered and difficult to manage efficiently.

Who experiences it
A marketer or brand manager coordinating campaigns with multiple influencers.
When it happens
When an influencer confirms participation in a brand deal and deliverables need to be tracked against payment schedules.
How often
This occurs with every new brand deal, which can be multiple times a month based on search interest in 'influencer crm' (110/mo) and 'influencer relationship management software' (40/mo).
What they do today
Users rely on general 'crm for influencer marketing' (30/mo) tools or manual systems like spreadsheets, which struggle to specifically manage influencer deliverables and payment tracking.

Read off 7 search phrases, 9/29/2026.

Why now

Demand is cooling; build only if you have an angle the incumbents lack.

  • Searches are down 94% year over year

    453 a month twelve months ago → 28 now for "influencer crm".

  • Cooling 50% over the last quarter

    Last three months of searches against the three before them.

  • Peaks in October

    Demand swings 1518% across the year, so ship roughly two months before October.

  • Advertisers pay $51.65 a click here

    Buying this intent instead of ranking for it would run roughly $3,564 a month — money is already chasing these searches.

  • 7 real products on page one

    Alongside 16 articles and reference pages, which is room a focused tool can take.

Search data

verified · dataforseo:us · refreshed 9/27/2026

Lead keyword
influencer crm
Cluster volume
230 / mo
across 7 related keywords; lead phrase is 110 / mo
CPC
$51.65
what an advertiser pays for one click here
Ad competition
0.55
0-1 scale: some advertisers bidding

Opportunity score 2,247 = 40% contestable search demand (230 a month across 7 keywords) + 25% how open the competition still is (23 products on page one) + 15% momentum (last three months vs the three before, capped so one bucketed month can't swing it) + 10% willingness to pay ($51.65 a click) + 10% crowd rankings (Elo 1484, 6 head-to-heads, weighted by how many votes exist). Anything we can't measure is dropped and the rest re-weighted, so a blank signal never counts as an average one. Search data refreshes daily from Google Ads via DataForSEO.

Monthly searches for "influencer crm"

6 votes · demand from dataforseo:us, updated 9/27/2026

453
Sep 25
198
Oct 25
104
Nov 25
66
Dec 25
66
Jan 26
66
Feb 26
132
Mar 26
47
Apr 26
66
May 26
47
Jun 26
47
Jul 26
28
Aug 26

Peak 453 · latest 28 · low 28 searches a month

Google reports monthly volume in fixed buckets (…27,100 · 33,100 · 40,500 · 49,500), so steady months land on the exact same number. Weekly data isn't published.

This chart tracks the single lead phrase. The demand score uses the whole cluster of 7 related phrases (230 searches a month), listed below.

Revenue potential

estimate, not a promise

Priced and converted as a b2b subscription — the funnel below changes with that model, because a freemium consumer app and a B2B tool convert nothing alike.

MRR by month 12

$7 – $47

0–1 paying users · +0–0 new a month at 2% churn

Year-one run rate

$88 – $564

the month-12 number annualised — you earn less than this during the ramp

Price

$79/mo

same price as the business model below

24-month projection

log scale

Month 24 · hover to scrub

Slow build $10Good execution $67Breakout $963

The two solid lines are the range above: a slow build and good execution on a slice of this demand. The dashed line is the breakout — you become the default answer for this problem, take roughly a quarter of the intent, convert far better because people arrive already sold, and churn halves. That's the outcome worth chasing, and it's about $963 a month by month 24 (46 paying users). Most ideas land on the bottom line; the point of the chart is that the ceiling isn't the estimate.

How we got there

  • 230 cluster searches a month, 1.6x for app stores and word of mouth.
  • You reach 0.8-5.0% of that, scaled by ad competition 0.55.
  • 6% of visitors sign up, 5% of those pay. B2B: fewer visitors, but a paying seat is worth many consumer subs.
  • That wins 0-0 new subscribers a month. Stack 12 months of that against 2% monthly churn and you're holding 0-1 paying users by month 12.
  • Price $79/mo, taken from the business model below.

Who already builds this

7 real products · 16 articles, explainers and store pages · scanned daily on Google for "influencer crm"

7 real products own this search. Everything else on page one is a roundup, review post or explainer, listed separately below.

  • #2Grin

    Ranks #2 on Google for "influencer relationship management software".

    grin.co · from live Google results · verified Aug 18

  • #6Everflow

    Ranks #6 on Google for "influencer crm".

    everflow.io · from live Google results · verified Aug 18

  • #8Indahash

    Ranks #8 on Google for "influencer crm".

    indahash.com · from live Google results · verified Aug 18

  • #15Mightyscout

    Ranks #15 on Google for "influencer crm".

    mightyscout.com · from live Google results · verified Aug 18

  • #15Influencity

    Ranks #15 on Google for "influencer relationship management software".

    influencity.com · from live Google results · verified Aug 18

  • #17Amplifyinfluencer

    Ranks #17 on Google for "influencer crm".

    amplifyinfluencer.com · from live Google results · verified Aug 18

  • #18Upfluence

    Ranks #18 on Google for "influencer relationship management software".

    upfluence.com · from live Google results · verified Aug 18

Also ranking, but not products (16)

Roundups, review posts, explainers and store pages. They compete for the search, not for the job — they don't count against the competition gap.

Likely business model

willingness to pay 58/100

B2B subscription

Sold per seat or per workspace to people using it for work.

Price to test · from ad click value

$32–$126/mo

No competitor pricing page was readable, so this band comes from what a click on this intent costs advertisers ($51.65) — a starting price to test, not a proven one.

What to charge for

Per-seat pricing. Paywall the collaboration side — sharing, exports, multiple workspaces — not the core record keeping.

What this data can't tell you

  • · Nobody's published price backs this band yet — treat the number as a test, and put a price up in week one to find out.

Willingness-to-pay evidence

  • Advertisers pay $51.65 a click for this intent — real money already chases it.
  • 29% of the 7-keyword cluster is commercial-intent wording (best, app, pricing, alternative).
  • Ad competition 0.55 — few advertisers fighting for it.

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