How the value works
One crowd input, one demand source, one formula. Here is the whole pipeline.
People
“Rank these 1, 2, 3”
Pop-up. Only crowd input. No head-to-head buttons.
Search demand
DataForSEO / Semrush
Refreshed daily by cron. Volume, 12-month curve, CPC, competition.
1 ranking = 3 head-to-heads(1>2, 1>3, 2>3) · Elo K=16
Volume, 12-month curveCPC, competition, trend
topic_ratings
Elo scores
topic_rating_history
topic_rankings feed
topics
Demand columns
volume_history
trend
Unbuilt value
0.60
search demand (log)
0.30
crowd rankings (Elo)
0.10
momentum (MoM)
Scaled so #1 = 9,999
Idea market table
+ Recent rankings activity tab
Topic detail page
Demand chart, apps, revenue potential
topic_snapshots (daily)
trend lines & 7-day delta
trend lines & 7-day delta
Spin page
Pulls a live topic + its value/rank